About Us

Who are we


Founded in May 2011, MediaValueWorks is a communications specialist firm, totally results-driven and growing at a robust pace. We have served over 367 clients and conducted over 2108 campaigns and are counting…


What do we do


‘Comprehend & Empower Your Story’!


At MediaValueWorks, we extract the strategic data-points of your business from research, analytics, and data-driven findings. Comprehending the diverse data and performance tracks to create and conceptualize our clients brand stories has indeed been a big challenge. Having invested hundreds of man-hours researching, thinking, discussing, scripting, writing, and rewriting, we now follow a methodology to empower your stories. This is also soon becoming one of our greatest advantages, as we are currently being led by over 70% referral clientele. Leveraging technology to our benefit, we are equipped with the need-of-the-hour tactics for managing your PR, right from the traditional media platforms to the latest in the publishing space. We specialise in managing creative communications at all levels: In-house, Stakeholders and or Mass media.

How do we do


Our approach is the most futuristic - we Consult, Strategize and Execute. We have proven expertise in recommending and executing far impacting brand campaigns. Powered by premium technologies for managing end-to-end workflows, MediaValueWorks excellence is derived from the right blend of human capital and technology! Driven by a bunch of passionate professionals, our teams enthusiasms are fuelled by the customer delight we create, each time we deliver.



Rachana Chowdhary

Founder & CEO

Rachana Chowdhary, Founder & CEO at MediaValueWorks, has over 20 years of hands-on experience in the media sector, focussed as a media relations and corporate communications specialist. Having worked on hundreds of brand campaigns across industry verticals and media formats, Rachana is a veteran in the field of PR. She is proficient in conceptualising, connecting, comprehending and building relations with the new-aged businesses. With a wide portfolio of clients, encompassing enterprises, organizations and start-ups, Rachana is versatile in offering strategic and custom-driven communications campaign strategies.

Rachana’s ground breaking service began with The Times of India Group and later continued with the leading Public Relations Agency, IPAN (now Hill and Knowlton). Later, Rachana joined hands with Business Wire India and PR Newswire, taking up roles to lead their business, before sowing the seed for her own venture, MediaValueWorks in 2011.

When Rachana is not busy at work planning media campaigns, she is engaged in grooming the youth and children in her locality, conducting workshops at community level. Rachana is an avid sports lover and a passionate and trained Bharatanatyam dancer as well. Rachana stays in Mumbai, India with her husband and two children.

Our Valuable Clients