How to Create Your Top 100 Influencers List — And Why Every B2B Brand Needs One
In today’s information-saturated world, brand visibility isn’t about being everywhere — it’s about being in the right places, in front of the right voices, with the right message. Especially for B2B companies aiming to scale, raise capital, or attract enterprise clients, building influence through credibility is far more powerful than just building reach.
That’s where your Top 100 Influencers List comes in.
At MediaValueWorks, we believe that strategic influencer and media engagement isn’t just a PR function — it’s a growth engine. Whether you’re launching a product, positioning for funding, or expanding into new markets, having a curated set of media outlets, analysts, industry voices, and customer advocates in your corner can open doors that advertising simply can’t.
Here’s our step-by-step framework for building your Top 100 Influencer List that actually moves the needle.
Step 1: Start with the Buyer Influence Map
Before you build your list, define who you’re trying to influence.
Ask yourself:
- Who is my ideal buyer or enterprise decision-maker?
- Where do they consume content?
- Whom do they trust?
Are they reading Economic Times or Gartner reports? Are they attending CII events or LinkedIn Live panels with SaaS founders?
📌 Pro Tip: Sketch a map of your buyer’s typical content journey — from discovery to trust-building.
Step 2: Identify the Top 15–20 Media Outlets in Your Sector
For most B2B brands, visibility in targeted trade media delivers higher impact than generic press. Focus on:
- Business Media: Forbes India, Economic Times, Fortune, Mint
- Trade Media: TechCircle, CRN India, Dataquest
- Niche Blogs & Magazines relevant to your vertical (e.g., logistics, manufacturing, BFSI)
Use platforms like Meltwater, BuzzSumo, or simple Google Alerts to discover where your competitors are getting featured.
Step 3: Track Key Industry Influencers & B2B Creators
LinkedIn has become a goldmine of influence — especially in the B2B ecosystem.
Shortlist:
- Founders and consultants posting industry commentary
- Startup mentors and growth advisors
- Creators with 10K+ relevant followers and high engagement
Use SparkToro, Twitter/X lists, or LinkedIn search to find people shaping conversations in your space.
📌 Look beyond vanity metrics — prioritize relevance, trust, and frequency.
Step 4: Add 20–25 CXOs From Your Industry
These are the real decision-makers and potential amplifiers.
Build a list of:
- CTOs, CIOs, CMOs, COOs of mid to large-sized companies
- Leaders at companies you’d like to partner with or sell to
- Executives speaking at events, writing on LinkedIn, or appearing in interviews
Tools like Apollo.io, LinkedIn Sales Navigator, or even conference attendee lists can help you curate this smartly.
Step 5: Don’t Forget Industry Analysts
Analysts lend institutional credibility to your offering and are often referenced by the very buyers you’re targeting.
Add 10–15 voices from:
- Gartner, IDC, Forrester
- Zinnov, Everest Group, Frost & Sullivan
- Analysts who publish vertical-specific reports or host webinars
📌 Tip: Subscribe to their newsletters, quote them in your own content, or invite them for webinars.
Step 6: Leverage Your Customer Evangelists
Often overlooked — your best advocates are your happiest customers.
They’ve used your product, seen results, and are usually willing to share their story — if you ask.
Add 5–10 current or recent customers who:
- Have senior roles and a strong social presence
- Represent your ideal customer profile
- Would benefit from being associated with media or event coverage
Give them the platform, and you both win.
Step 7: Score and Segment
Now that you’ve built your draft list of 100:
- Score each person or outlet on relevance, reach, engagement, and influence
- Segment them into:
- Media Outlets
- Industry Influencers
- CXOs
- Analysts
- Customers
Use a spreadsheet, Airtable, or Notion database to manage outreach and track engagement.
Step 8: Activate the List with Outreach & Content
This isn’t just a vanity list. It’s a business development tool.
- Invite influencers and analysts for joint webinars
- Pitch stories or insights to target journalists
- Engage CXOs with custom content collaborations or peer panels
- Feature customer advocates in your case studies or newsletters
Make your engagement personal, valuable, and ongoing.
The Advantage!!
A well-curated and activated Top 100 Influencer List becomes your cutting-edge asset..
- You shorten sales cycles through third-party validation
- You build awareness where it matters most
- You create compounding influence — every mention, every share, every quote builds momentum
Want Help Curating Your Top 100?
At MediaValueWorks, we help B2B brands achieve over 3X results:
- Conduct custom influencer/media research
- Design messaging strategies that resonate
- Create ongoing visibility across the right platforms
- And most importantly — get results that lead to revenue
📩 Interested? Write to rachana@mediavalueworks.com or book a free 15-minute consultation to discuss your Influencer Strategy Sprint.
#Top100Media #ThoughtLeadership #B2BMarketing #EnterprisePR #InfluencerOutreach #MediaRelations #PRThatMatters #MediaValueWorks
About: MediaValueWorks Group
MediaValueWorks (MVW) Group is a globally integrated communications and digital outreach company with direct operations in Dubai, United States, and India, and strategic media partnerships across 100+ countries. As an ISO 9001:2015 certified agency, we deliver high-impact, measurable communication and outreach solutions tailored for global businesses, growth-stage startups, government initiatives, and development organizations.
With a powerful blend of technology, creativity, and media intelligence, MVW specializes in public relations, influencer engagement, digital PR, multilingual content marketing, investor visibility campaigns, and reputation management. Our proprietary outreach engine connects clients to over 1 million verified media contacts and influencers worldwide, ensuring authentic brand storytelling in the right markets.
Since its inception in 2013, MediaValueWorks has served over 3,000 clients across sectors including technology, finance, healthcare, real estate, defense, education, and sustainability. We enable CXOs, founders, and communications teams to build thought leadership, elevate brand equity, and accelerate business growth through targeted PR and digital visibility campaigns.
Whether you’re launching in a new market, announcing a funding round, or seeking strategic media influence, MVW is your global partner in PR that performs and outreach that scales.
🌐 Learn more at: www.mediavalueworks.com
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