With the increased penetration of technology and the internet, the content appetite has been amplified drastically. The rise of online media is dramatically altering the ways people consume content on a micro-level, creating a new user-centric communication model.

Content writing is the process of creating, editing, and publishing content for various formats such as social media copy, articles, press releases, video scripts, white paper, product descriptions, brochures, landing pages and more.

Let’s take a look at the top 6 types of Content writing in 2022:

1. Micro-Content

Microcontent conveys pieces of information that answer a specific question or leave an impression on the audience in a short period of time, which is entirely necessary for today’s audiences. It is written copy, imagery, or video content that can be consumed in 10-30 seconds or less. Infographics, short video clips, e-mail subjects, captions, webpage tiles, short listicles and precise social media posts can be segments of micro-content.

2. Influencer Content

Social media influencers who possess a dedicated social following and are viewed as experts within their niche creates content using endorsement and product mentions. The content strategy is to generate creative, splendid and pertinent content, which can be in the form of short video clips, photo uploads, storytelling, live product demos and more.  Due to higher interaction with followers, the content generates a good impact on existing and potential followers. The endorsed and branded content serves as social proof to the brand’s potential customers and maintains brand identity.

3. News Writing

News writing is writing for publication in a newspaper, often reporting current events and journalism. It is the most sophisticated, comprehensive, and formal way of writing that follows an inverted pyramid structure. Lead (most important information comprises 5W and 1H), body (background details and expanding the topic) and tail (extra information, assessment and interesting facts). The news story should comprise elements of newsworthiness such as proximity, timeliness, human interest and conflict.

4. Feature Writing

A feature is a write-up on a subject of the latest concern and interest to a common reader. It is not a news story but derived from a piece of news. Features aimed at informing, entertaining, enlightening and providing facts in an exciting form for rapid reading. A broader explanation of the topic with relevant facts and background detail in an interesting way is the content strategy for writing features. The feature structure comprises the introduction, elaboration, elucidation, interpretation, a narration of facts, future possibilities and conclusion.

5. Lifestyle Writing

Lifestyle writing is all about covering stories that have human interest, positivity, hope and entertainment. It is an umbrella term for specialized beats such as travel, food, fashion, home décor, health, wellness, stories of celebrities and other soft beats. Readers often find it more exciting and wonderful to apply kinds of stuff in their life whenever there is some free time. Most people spend reading lifestyle stories. Here, the writing strategy is different and is human and soft information-centric, requiring research and looking for news angles. 

6. Copywriting

Copywriting is the process of writing a persuasive piece of content that motivates people to take some action, such as making a purchase, clicking on the link, donating to a cause, scheduling an appointment etc. It comprises a clear message set using different advertising channels such as websites, print and digital ads, newspapers, magazines, and brochures. Businesses communicate effectively via copywriting with existing and potential customers to expand their market reach.

Over the period of time, the mode of communication expanded, which eventually led to content being copied, manipulated and misinterpreted. Media Value Works, on multiple fronts, understand the client’s business objectives and creates goal-oriented content for better reach among the target audience and offer end-to-end creative, communication-centric, complete content development services.

Contact us to learn how we can help you in developing in better content strategy for your business.

Credits:
Content: Vaibhav Chandra
Graphics: Shrikant Landge
Publisher: Media Value Works
Social Media: Ravish Dhiran