Are you building a future-ready marketing strategy?
The paradox of a free world digital economy stands at abundant opportunities with obstructive complexities.
Are you a new-age entrepreneur looking to craft business strategies for a recessionary yet disruptive marketplace? You may have an innovative product/solution to market, but you still need an integrated marketing plan to grow your business.
Whether you are a B2B, D2C, or P2P brand, the rules of promoting your products/solutions have changed. Traditional and proven models often do not deliver the desired results. Experienced marketing professionals are turning to their younger staff for help with the right strategies. You cannot risk spending dollars planning for campaigns that may not generate the right ROI.
The rapidly changing mindset of end-consumers and other stakeholders in the business lifecycle is challenging business goals today. Do you continue to communicate in your existing markets, or are you looking to explore newer markets for your business?
Mid-market business owners, entrepreneurs, startups, and small businesses, now need to empower themselves – to help maximise business returns via marketing activities.
Newer ecosystems emerge in real-time as our societies are fragmented into invisible pockets. With communities intrinsically connected, galaxies of messages and the free exchange of information take place 24×7.
The paradox of a free world digital economy stands at abundant opportunities with obstructive complexities.
With over 91% of smartphone users, promoting your brands now is more personalised than ever. Businesses are at an inflexion point, where the large, mid-tier, SMB or Startups almost have the same opportunities and nearly face the same challenges.
In the recent past, marketers vowed to get their marketing matrix between Owned, Shared, Paid and Earned Media. The latest trends are blurring lines between Owned through Shared and Earned through Paid formats.
For a more engaging business growth strategy, you need to identify key influencers of your business category. The latest and most sophisticated features-based innovative tools and platforms help us adopt more intelligent ways to navigate our audiences. Knowledge to leverage appropriately will help generate more leads, design better content, communicate right and influence to build and own communities.
Here are a few tips for you to narrow your target audience –
- Communicate in new markets via interesting and informative Online articles about your business category.
- Have these articles published on leading news media portals, micro-blogging sites and social platforms.
- Invite comments and feedback to nurture and nourish your content.
- You would notice your content is crawling through the proper channels, thereby leaving behind notifications for you to follow.
- The digital footprints automatically get you inclined onto the right influencers and audience category.
- As an expert in your business, you can contribute to the online discussions and handhold and mentor many younger or budding entrepreneurs willing to learn from your experiences.
- Communicate freely and share your business knowledge. Remember, gone are the days of keeping any trade secrets. The more you communicate openly, the more you grow your business.
- This strategy above is a part of organic content marketing, an economical, efficient and educative methodology to help nurture your business. Become an efficient content moderator to help invest your marketing hours to build long-lasting and trustworthy business collaborations in real time.
About the author: Dr. Rachana Chowdhary
In 2011, Rachana launched an innovative business model with a custom outreach solution that helps customers strengthen their online presence. MediaValueWorks has communicated in over 68+ countries in over 25 foreign languages. She can be reached on rachana@mediavalueworks.com
