How Creativity in Pre-Sales Can Unleash Business Growth for Enterprises
In the dynamic landscape of modern business, where innovation and adaptability are the keys to success, the role of a creative pre-sales executive has evolved into a pivotal force driving growth, fostering collaborations, and igniting fresh ideas. Often considered the bridge between a company’s creative vision and its strategic objectives, these executives play a crucial role in not only securing deals but also shaping the trajectory of the entire organization. In this blog, we explore how a creative pre-sales executive can serve as the fulcrum of business growth through innovative ideas and strategic collaborations.
1. Ideation and Innovation:
A creative pre-sales executive is not limited to merely pitching products or services; they are catalysts of innovation. By deeply understanding the needs of potential clients and combining it with creative thinking, they can tailor solutions that align perfectly with clients’ objectives. Their ability to think outside the box can open new avenues for the business, creating offerings that stand out in a competitive market.
2. Collaborative Problem Solving:
In the complex landscape of B2B interactions, a creative pre-sales executive acts as a collaborative problem solver. They don’t just push solutions; they engage in meaningful conversations with clients, dissecting challenges, and co-creating strategies. By collaborating closely with different teams within the organization, they bring forth multi-disciplinary perspectives that result in comprehensive and effective solutions.
3. Nurturing Relationships:
Building strong client relationships is an art, and creative pre-sales executives excel in this aspect. By actively listening, empathizing, and demonstrating genuine interest, they forge connections that go beyond transactional exchanges. These relationships result in successful deals and foster long-term partnerships that contribute to sustained business growth.
4. Cross-Functional Synergy:
Creative pre-sales executives are natural connectors. They interact with various departments, from marketing and product development to finance and operations. This unique position allows them to identify opportunities for collaboration and synergy. By facilitating cross-functional dialogue, they ensure that the company’s creative vision is seamlessly integrated into its overall strategy.
5. Thought Leadership:
In today’s knowledge-driven economy, businesses value thought leadership. A creative pre-sales executive, armed with industry insights and trends, can position themselves as trusted advisors to clients. This enhances the business’s reputation and opens doors for innovative collaborations and partnerships that drive growth.
6. Pioneering Adaptability:
Business landscapes are constantly evolving, and a creative pre-sales executive possesses the adaptability needed to stay ahead. By embracing change and proactively seeking new approaches, they can help the organization pivot swiftly in response to market shifts, ensuring sustained growth even in uncertain times.
In essence, the creative pre-sales executive is more than a salesperson; they are strategic thinkers, collaborators, and innovators who infuse fresh ideas and foster partnerships that fuel business growth. By serving as the fulcrum between creativity and strategy, they balance the scales of innovation and profitability, ensuring that the business flourishes in an ever-changing world. As companies recognize the immense potential of these professionals, the role of the creative pre-sales executive is set to become an indispensable asset in the pursuit of lasting success.
Credits:
Content: Dr. Rachana Chowdhary
Publisher: Media Value Works
Social Media: Ravish Dhiran
How to excel in post-pandemic marketing strategies
According to an industry-leading CMO Spend Survey, post-COVID-19, there has been a significant shift in post-pandemic marketing strategies. With a high-level focus on digital marketing, data-driven marketing decision-making is anticipated to increase by 10.1% on average, with most budgets going to social media and digital content, advertising and promotions.
Businesses worldwide are compelled to adjust to the new normal. The pandemic’s effects on customer behaviour and purchase habits forced several companies to change their marketing plans. Businesses must re-evaluate their marketing tactics to stay competitive and spur growth in post-pandemic times. New tools on digital marketing, PR, social media platforms and emerging web 3.0 present various options for brands to influence and engage with new clients and grow their customer base worldwide.
It’s a paradigm shift, and finding new clients via new-age marketing standards is imperative for all categories of businesses.
- Market research
Market research allows businesses to understand better their target audience’s behaviour, tastes, and needs. Companies can use the analytics tools already integrated into social media sites like Twitter and Facebook to determine their target audience’s demographics, interests, and behaviours. This knowledge can assist firms in producing material that appeals to their target market and draws in new clients. - Utilize digital channels.
Businesses must take advantage of the pandemic’s acceleration of the migration to digital media. Companies must concentrate on digital marketing channels like social media, email marketing, and search engine optimization (SEO) to influence the target audience. Businesses can connect with their customers through digital channels and offer a tailored experience that suits their demands. Companies can establish relationships and build trust with potential clients through social media. Establishing a positive reputation for a business can be facilitated by responding to comments, direct messages, and social media mentions. - Pay attention to customer retention.
Due to the pandemic, clients are now more loyal. Thus, firms should put more effort into keeping them. Businesses might use loyalty programs, individualized communications, and top-notch customer service. It is less expensive to keep existing clients than to get new ones because doing so guarantees a steady flow of income.
- Readiness for m-Commerce
Businesses must embrace online commerce with increased preferences of users on m-commerce and e-commerce. Companies can use E-commerce platforms to offer their goods and services online, and Marketplaces like Amazon and eBay can provide businesses with a way to expand their audience. - Make Useful Content
People now consume content differently as a result of the pandemic. Customers seek out beneficial, engaging, and entertaining content that provides value to their lives. Businesses can produce pertinent material that reflects their brand and appeals to their target market. Companies may use content marketing to attract new clients, keep current ones, and position themselves as thought leaders. - Generate Impact via social responsibility.
Due to the pandemic’s emphasis on its significance, businesses must invest in social responsibility. Companies can participate in social responsibility programmes with their consumers and support causes that reflect their values. Companies can stand out from their rivals and gain the trust and loyalty of their customers by being socially responsible.
Reach me at my email: rachana@mediavalueworks.com
About the Author: Rachana Chowdhary
Rachana Chowdhary founded an innovative global communications agency – MediaValueWorks, in 2013. She has over 23 years of experience across traditional and digital media, PR, branding and marketing strategies, and strategic content management. A graduate of Mumbai University, she also mentors women entrepreneurs and small and medium businesses.
Rachana Chowdhary
Global Content and Communications Leader
Forbes Council Member
Founder – MediaValueWorks – Communicate Globally
CEO – MVW-MSME Development Centre
Publisher – India-Press-Release.com & InstaaPR
Editor – IndiaTechnologyNews & Bollywoodtimes11
MVW Network International Pvt Ltd.
Mumbai | New Delhi | Bengaluru | Singapore | San Francisco | Toronto
Brand Consulting, Content & Design, Digital Marketing & Events
Content Publishing across 125 countries in over 45 languages
Member – Public Relations Society of India
Jury – APAC Stevie Awards
Awards and Recognitions –
2022: 100 Most Important Professionals by Reputation Today
2021-22 Woman of Excellence Award – By Indian Achievers’ Forum
2017 Leading Women Entrepreneur of India – World Marketing Federation
2016 Best Marketing Outreach India-Africa – By ASSOCHAM
Being a Responsible Communicator helps you Build your Online Reputation
Globally, Data journalism has had a transformative impact on content publishing standards. Reporters, Journalists, Content writers, freelancers, social media users, bloggers, and website or content publishers need to carry out more accurate, transparent, and fact-led storytelling.
April 2 is an International Fact-Checking Day.
Google presents advanced ways on how can you find trustworthy information. Now, wherever you’re searching, you’ll see three dots next to most results on Google Search. Tapping those three dots gives you more about the background, why this page, who wrote this page and reviews from others. It will help you discover and establish more credibility for your searches. Also, these would populate organic search results not driven by paid ads.
Use the right strategies, access the right tools and follow techniques to gather and analyze information before publication. This is critical to maintaining your online reputation.
Responsible communications ensure you maintain and empower your online reputation. Building a strong online reputation requires a strategic and consistent approach. It helps you gain a competitive advantage, attract top talent, manage crises, engage with customers and influence stakeholders. Improved brand recognition enables you to win new customers, enhances customer loyalty and helps you build an overall increased market share.
While communicating, the tone of voice of your messages significantly impacts how the public perceives you and your brand. By using the right strategies, communicators can establish credibility, build trust, and engage the audience, ultimately increasing the effectiveness of their communication.
You can use the following best practices to develop your communication skills:
Transparency: Be candid, truthful and open in all communications. Try to provide accuracy to the information you are sharing and do it honestly. While in most cases, the juggle is when to make an announcement; it’s recommended to wait, announce, and publish what is definitive.
Promptness: Minimizing delays in reverting to customers or stakeholders in day-to-day communications helps establish more robust relationships. It demonstrates your readiness to handle projects and affirms your intent to the client for positive decision-making. Delayed transmissions lead to miscommunication or reputational harm.
Respectful: Interaction with customers and stakeholders demonstrates you and your personality traits. Dignity, respect and values are crucial to maintaining relations with professionals, staff, well-wishers, partners and media. In the social media era, there is little scope for ‘Being-on-stage’ or ‘Being-back-stage’. Hence, to maintain your online reputation, it is most effective to always communicate with respect. Paying attention to feedback and queries helps build your connections stronger across geographies.
Adapt Inclusivity Since the world is a stage now, one must learn to communicate inclusively. For years, we trained ourselves to speak with a particular group or a segment of people; now, you need to be careful in the choice of words, thereby not impacting or pointing towards any section of society. To ensure this, adopt Inclusivity in your approach. Make sure all members of your audience can access and understand your communication. Take into account any potential linguistic and cultural hurdles.
Consistency: To influence your customers and stakeholders and to establish your narrative or point of view as an expert, it’s essential to convey your ideas consistently. While consistent messaging does not mean repeated messages, it needs progressive consistency. Make sure that the message is delivered through all channels of communication always.
Take charge and be proactive: As a responsible communicator, you need to be able to think through and plan should there be any potential challenges or outcomes post your communications. Consider potential problems in advance and deal with them before they become more significant problems.
Improvisation:
- Use feedback and data to pinpoint improvement areas to monitor and tweak your communications.
- Employ straightforward, uncomplicated language that your audience can understand.
- Avoid using jargon or technical phrases that could be confusing.
Citations:
Zraková, Diana, Kubina, Milan, and Koman, Gabriel. “Influence of Information-communication System to Reputation Management of a Company.” ScienceDirect, 22 Jun. 2017, https://doi.org/10.1016/j.proeng.2017.06.172.
Oh, Jeyoung, and Ki, Eyun-Jung. “Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice, message framing, and online medium type.” ScienceDirect, 12 Apr. 2019, https://doi.org/10.1016/j.pubrev.2019.02.005.
Reach me at my email: rachana@mediavalueworks.com
About the author: Rachana Chowdhary
Rachana Chowdhary founded an innovative global communications agency – MediaValueWorks, in 2013. She has over 23 years of experience across traditional and digital media, PR, branding and marketing strategies, and strategic content management. A graduate of Mumbai University, she also mentors women entrepreneurs and small and medium businesses.
Rachana Chowdhary
Global Content and Communications Leader
Forbes Council Member
Founder – MediaValueWorks – Communicate Globally
CEO – MVW-MSME Development Centre
Publisher – India-Press-Release.com & InstaaPR
Editor – IndiaTechnologyNews & Bollywoodtimes
MVW Network International Pvt Ltd.
Mumbai | New Delhi | Bengaluru | Singapore | San Francisco | Toronto
Brand Consulting, Content & Design, Digital Marketing & Events
Content Publishing across 125 countries in over 45 languages
Member – Public Relations Society of India
Jury – APAC Stevie Awards
Awards and Recognitions –
2022: 100 Most Important Professionals by Reputation Today
2021-22 Woman of Excellence Award – By Indian Achievers’ Forum
2017 Leading Women Entrepreneur of India – World Marketing Federation
2016 Best Marketing Outreach India-Africa – By ASSOCHAM
(Picture credit-20th Data Dialogue in New Delhi)
