Join Our Board of Partners at MediaValueWorks – Revolutionizing Global Digital Communications!
Are you an expert in your field or an ambitious solopreneur seeking an ecosystem that fosters your ideas and turns them into reality? Look no further! MediaValueWorks (MVW), an ISO 9001-2015 Certified Digital Communications agency, is inviting talented professionals worldwide to join our global expansion initiative.
About MediaValueWorks
As an award-winning Digital Communications agency, MVW, established in 2013, has served over 5000 clients across 25+ industries. Our remote/hybrid setup supports small to large enterprises and startups in expanding their reach across 125 countries in 45 languages.
We’re seeking a diverse pool of talented professionals, irrespective of age or geography, to collaborate with us. We offer you a trained team, comprehensive solution offerings, and a service dashboard. Your role involves acquiring new customers from your region and providing excellent client servicing.
Why Join MVW Partnership Program?
- Be part of a dynamic, innovative team.
- Engage in challenging and rewarding projects.
- Make a tangible impact on clients’ businesses.
- Access our ecosystems and expert support.
- Enjoy excellent rewards in a clean working environment.
- Long term, practical and sustainable solutions
- Committed and mutual growth
- Innovation as a best practice
Partner Development – Digital Communications Opportunity at MediaValueWorks!
At MediaValueWorks, we’re paving the way for exponential growth. Are you prepared to lead and shape your future in the digital landscape? We’re seeking Partner Development across 100 countries. You should have a flair for closing deals and a passion for technology and digital transformation.
Requirements & Qualifications
- Sales Mastery: Proven track record in deal closure.
- Tech Enthusiast: Passion for cutting-edge technology.
- PR Expertise: 7+ years in Tech PR or Marketing.
- Business Development: Engaging with C-level executives.
- Versatility: Experience in both B2B and B2C domains.
- Results-Oriented: Demonstrable revenue growth.
- Communication Skills: Excellent verbal and written abilities.
- Decentralized Exposure: Advantageous prior experience.
Responsibilities
- Sales Leadership: Generate and seal high-value deals.
- Metrics-Driven Approach: Enhance lead generation strategies.
- Strategic Collaboration: Craft compelling business proposals.
Compensation & Benefits
- Commission-Based Start: Transition to base salary within 90 days.
- Potential Compensation: $300000+ incentives.
- Flexibility: Remote work arrangements available.
- Supportive Environment: Grow in a nurturing atmosphere.
- Work-Life Balance: Maintain a quality work-life equilibrium.
- Health Benefits: Comprehensive medical, dental, and vision plans.
- Time Off: Generous vacation, sick time, and holiday PTO.
Ready to Dive In?
Take charge of unparalleled opportunities. Join us at MVW and be an essential part of our remarkable journey! Apply now at editor@mediavalueworks.com by sending your resume and a cover letter showcasing your resources, experience, and ability to close deals in the tech PR space.
#digitalcommunications #businessdevelopment #hiring #PRleadership
Learn more about the Founder here
If you’re ready to embark on an exciting journey with us, Apply Now!
#cocreators #marketinginventors #digitalcommunications #hiring
How Creativity in Pre-Sales Can Unleash Business Growth for Enterprises
In the dynamic landscape of modern business, where innovation and adaptability are the keys to success, the role of a creative pre-sales executive has evolved into a pivotal force driving growth, fostering collaborations, and igniting fresh ideas. Often considered the bridge between a company’s creative vision and its strategic objectives, these executives play a crucial role in not only securing deals but also shaping the trajectory of the entire organization. In this blog, we explore how a creative pre-sales executive can serve as the fulcrum of business growth through innovative ideas and strategic collaborations.
1. Ideation and Innovation:
A creative pre-sales executive is not limited to merely pitching products or services; they are catalysts of innovation. By deeply understanding the needs of potential clients and combining it with creative thinking, they can tailor solutions that align perfectly with clients’ objectives. Their ability to think outside the box can open new avenues for the business, creating offerings that stand out in a competitive market.
2. Collaborative Problem Solving:
In the complex landscape of B2B interactions, a creative pre-sales executive acts as a collaborative problem solver. They don’t just push solutions; they engage in meaningful conversations with clients, dissecting challenges, and co-creating strategies. By collaborating closely with different teams within the organization, they bring forth multi-disciplinary perspectives that result in comprehensive and effective solutions.
3. Nurturing Relationships:
Building strong client relationships is an art, and creative pre-sales executives excel in this aspect. By actively listening, empathizing, and demonstrating genuine interest, they forge connections that go beyond transactional exchanges. These relationships result in successful deals and foster long-term partnerships that contribute to sustained business growth.
4. Cross-Functional Synergy:
Creative pre-sales executives are natural connectors. They interact with various departments, from marketing and product development to finance and operations. This unique position allows them to identify opportunities for collaboration and synergy. By facilitating cross-functional dialogue, they ensure that the company’s creative vision is seamlessly integrated into its overall strategy.
5. Thought Leadership:
In today’s knowledge-driven economy, businesses value thought leadership. A creative pre-sales executive, armed with industry insights and trends, can position themselves as trusted advisors to clients. This enhances the business’s reputation and opens doors for innovative collaborations and partnerships that drive growth.
6. Pioneering Adaptability:
Business landscapes are constantly evolving, and a creative pre-sales executive possesses the adaptability needed to stay ahead. By embracing change and proactively seeking new approaches, they can help the organization pivot swiftly in response to market shifts, ensuring sustained growth even in uncertain times.
In essence, the creative pre-sales executive is more than a salesperson; they are strategic thinkers, collaborators, and innovators who infuse fresh ideas and foster partnerships that fuel business growth. By serving as the fulcrum between creativity and strategy, they balance the scales of innovation and profitability, ensuring that the business flourishes in an ever-changing world. As companies recognize the immense potential of these professionals, the role of the creative pre-sales executive is set to become an indispensable asset in the pursuit of lasting success.
Credits:
Content: Dr. Rachana Chowdhary
Publisher: Media Value Works
Social Media: Ravish Dhiran
How to excel in post-pandemic marketing strategies
According to an industry-leading CMO Spend Survey, post-COVID-19, there has been a significant shift in post-pandemic marketing strategies. With a high-level focus on digital marketing, data-driven marketing decision-making is anticipated to increase by 10.1% on average, with most budgets going to social media and digital content, advertising and promotions.
Businesses worldwide are compelled to adjust to the new normal. The pandemic’s effects on customer behaviour and purchase habits forced several companies to change their marketing plans. Businesses must re-evaluate their marketing tactics to stay competitive and spur growth in post-pandemic times. New tools on digital marketing, PR, social media platforms and emerging web 3.0 present various options for brands to influence and engage with new clients and grow their customer base worldwide.
It’s a paradigm shift, and finding new clients via new-age marketing standards is imperative for all categories of businesses.
- Market research
Market research allows businesses to understand better their target audience’s behaviour, tastes, and needs. Companies can use the analytics tools already integrated into social media sites like Twitter and Facebook to determine their target audience’s demographics, interests, and behaviours. This knowledge can assist firms in producing material that appeals to their target market and draws in new clients. - Utilize digital channels.
Businesses must take advantage of the pandemic’s acceleration of the migration to digital media. Companies must concentrate on digital marketing channels like social media, email marketing, and search engine optimization (SEO) to influence the target audience. Businesses can connect with their customers through digital channels and offer a tailored experience that suits their demands. Companies can establish relationships and build trust with potential clients through social media. Establishing a positive reputation for a business can be facilitated by responding to comments, direct messages, and social media mentions. - Pay attention to customer retention.
Due to the pandemic, clients are now more loyal. Thus, firms should put more effort into keeping them. Businesses might use loyalty programs, individualized communications, and top-notch customer service. It is less expensive to keep existing clients than to get new ones because doing so guarantees a steady flow of income.
- Readiness for m-Commerce
Businesses must embrace online commerce with increased preferences of users on m-commerce and e-commerce. Companies can use E-commerce platforms to offer their goods and services online, and Marketplaces like Amazon and eBay can provide businesses with a way to expand their audience. - Make Useful Content
People now consume content differently as a result of the pandemic. Customers seek out beneficial, engaging, and entertaining content that provides value to their lives. Businesses can produce pertinent material that reflects their brand and appeals to their target market. Companies may use content marketing to attract new clients, keep current ones, and position themselves as thought leaders. - Generate Impact via social responsibility.
Due to the pandemic’s emphasis on its significance, businesses must invest in social responsibility. Companies can participate in social responsibility programmes with their consumers and support causes that reflect their values. Companies can stand out from their rivals and gain the trust and loyalty of their customers by being socially responsible.
Reach me at my email: rachana@mediavalueworks.com
About the Author: Rachana Chowdhary
Rachana Chowdhary founded an innovative global communications agency – MediaValueWorks, in 2013. She has over 23 years of experience across traditional and digital media, PR, branding and marketing strategies, and strategic content management. A graduate of Mumbai University, she also mentors women entrepreneurs and small and medium businesses.
Rachana Chowdhary
Global Content and Communications Leader
Forbes Council Member
Founder – MediaValueWorks – Communicate Globally
CEO – MVW-MSME Development Centre
Publisher – India-Press-Release.com & InstaaPR
Editor – IndiaTechnologyNews & Bollywoodtimes11
MVW Network International Pvt Ltd.
Mumbai | New Delhi | Bengaluru | Singapore | San Francisco | Toronto
Brand Consulting, Content & Design, Digital Marketing & Events
Content Publishing across 125 countries in over 45 languages
Member – Public Relations Society of India
Jury – APAC Stevie Awards
Awards and Recognitions –
2022: 100 Most Important Professionals by Reputation Today
2021-22 Woman of Excellence Award – By Indian Achievers’ Forum
2017 Leading Women Entrepreneur of India – World Marketing Federation
2016 Best Marketing Outreach India-Africa – By ASSOCHAM
Being a Responsible Communicator helps you Build your Online Reputation
Globally, Data journalism has had a transformative impact on content publishing standards. Reporters, Journalists, Content writers, freelancers, social media users, bloggers, and website or content publishers need to carry out more accurate, transparent, and fact-led storytelling.
April 2 is an International Fact-Checking Day.
Google presents advanced ways on how can you find trustworthy information. Now, wherever you’re searching, you’ll see three dots next to most results on Google Search. Tapping those three dots gives you more about the background, why this page, who wrote this page and reviews from others. It will help you discover and establish more credibility for your searches. Also, these would populate organic search results not driven by paid ads.
Use the right strategies, access the right tools and follow techniques to gather and analyze information before publication. This is critical to maintaining your online reputation.
Responsible communications ensure you maintain and empower your online reputation. Building a strong online reputation requires a strategic and consistent approach. It helps you gain a competitive advantage, attract top talent, manage crises, engage with customers and influence stakeholders. Improved brand recognition enables you to win new customers, enhances customer loyalty and helps you build an overall increased market share.
While communicating, the tone of voice of your messages significantly impacts how the public perceives you and your brand. By using the right strategies, communicators can establish credibility, build trust, and engage the audience, ultimately increasing the effectiveness of their communication.
You can use the following best practices to develop your communication skills:
Transparency: Be candid, truthful and open in all communications. Try to provide accuracy to the information you are sharing and do it honestly. While in most cases, the juggle is when to make an announcement; it’s recommended to wait, announce, and publish what is definitive.
Promptness: Minimizing delays in reverting to customers or stakeholders in day-to-day communications helps establish more robust relationships. It demonstrates your readiness to handle projects and affirms your intent to the client for positive decision-making. Delayed transmissions lead to miscommunication or reputational harm.
Respectful: Interaction with customers and stakeholders demonstrates you and your personality traits. Dignity, respect and values are crucial to maintaining relations with professionals, staff, well-wishers, partners and media. In the social media era, there is little scope for ‘Being-on-stage’ or ‘Being-back-stage’. Hence, to maintain your online reputation, it is most effective to always communicate with respect. Paying attention to feedback and queries helps build your connections stronger across geographies.
Adapt Inclusivity Since the world is a stage now, one must learn to communicate inclusively. For years, we trained ourselves to speak with a particular group or a segment of people; now, you need to be careful in the choice of words, thereby not impacting or pointing towards any section of society. To ensure this, adopt Inclusivity in your approach. Make sure all members of your audience can access and understand your communication. Take into account any potential linguistic and cultural hurdles.
Consistency: To influence your customers and stakeholders and to establish your narrative or point of view as an expert, it’s essential to convey your ideas consistently. While consistent messaging does not mean repeated messages, it needs progressive consistency. Make sure that the message is delivered through all channels of communication always.
Take charge and be proactive: As a responsible communicator, you need to be able to think through and plan should there be any potential challenges or outcomes post your communications. Consider potential problems in advance and deal with them before they become more significant problems.
Improvisation:
- Use feedback and data to pinpoint improvement areas to monitor and tweak your communications.
- Employ straightforward, uncomplicated language that your audience can understand.
- Avoid using jargon or technical phrases that could be confusing.
Citations:
Zraková, Diana, Kubina, Milan, and Koman, Gabriel. “Influence of Information-communication System to Reputation Management of a Company.” ScienceDirect, 22 Jun. 2017, https://doi.org/10.1016/j.proeng.2017.06.172.
Oh, Jeyoung, and Ki, Eyun-Jung. “Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice, message framing, and online medium type.” ScienceDirect, 12 Apr. 2019, https://doi.org/10.1016/j.pubrev.2019.02.005.
Reach me at my email: rachana@mediavalueworks.com
About the author: Rachana Chowdhary
Rachana Chowdhary founded an innovative global communications agency – MediaValueWorks, in 2013. She has over 23 years of experience across traditional and digital media, PR, branding and marketing strategies, and strategic content management. A graduate of Mumbai University, she also mentors women entrepreneurs and small and medium businesses.
Rachana Chowdhary
Global Content and Communications Leader
Forbes Council Member
Founder – MediaValueWorks – Communicate Globally
CEO – MVW-MSME Development Centre
Publisher – India-Press-Release.com & InstaaPR
Editor – IndiaTechnologyNews & Bollywoodtimes
MVW Network International Pvt Ltd.
Mumbai | New Delhi | Bengaluru | Singapore | San Francisco | Toronto
Brand Consulting, Content & Design, Digital Marketing & Events
Content Publishing across 125 countries in over 45 languages
Member – Public Relations Society of India
Jury – APAC Stevie Awards
Awards and Recognitions –
2022: 100 Most Important Professionals by Reputation Today
2021-22 Woman of Excellence Award – By Indian Achievers’ Forum
2017 Leading Women Entrepreneur of India – World Marketing Federation
2016 Best Marketing Outreach India-Africa – By ASSOCHAM
(Picture credit-20th Data Dialogue in New Delhi)
Role of Digital PR in 2023 Opportunities and Challenges
In 2023, digital PR will become even more critical for businesses and organizations as the world becomes increasingly digitalized. The role of digital PR professionals will involve crafting and disseminating content through various digital channels, such as social media, online news outlets, and industry-specific websites, to shape public perception and build brand awareness. This will include creating and distributing press releases, crafting and publishing thought leadership pieces, and leveraging influencer marketing to reach key audiences.
One of the main challenges digital PR professionals will face in 2023 is the sheer volume of content being produced and distributed online. With so much noise and competition, it will be important for digital PR professionals to be able to create and distribute content that stands out and captures the attention of their target audiences. This will require a deep understanding of the latest trends and technologies and the ability to think creatively and strategically about how to reach and engage different audiences.
Another significant trend likely to continue in 2023 is using data and analytics to measure the impact of digital PR campaigns. Digital PR professionals will be expected to be able to use a variety of tools and platforms to track and analyze key metrics, such as website traffic, social media engagement, and media coverage. Using these tools, digital PR professionals can identify what is working and what isn’t and make data-driven decisions about adjusting their strategy to achieve better results.
In addition to these trends, in 2023, digital PR will also involve working closely with other teams such as SEO, CRM, Data Science and Business Development. SEO will help drive organic traffic and improve the website’s visibility on search engines. CRM will help to manage and maintain customer relationships. Data science will help to analyze data and make data-driven decisions. And business development will help to drive sales and revenue.
In 2023, digital PR professionals will need to be versatile and able to adapt to the ever-changing digital landscape to help their clients succeed. They will also need to be well-versed in the latest technologies and platforms, such as chatbots, virtual reality, and blockchain, to stay ahead of the curve and relevant in a constantly evolving industry.
There are several challenges that digital PR professionals will face in 2023:
- The increasing volume of content: With so much information and content being produced and distributed online, it will be challenging for digital PR professionals to create and distribute content that stands out and captures the attention of their target audiences.
- The need for personalization: Audiences are becoming increasingly segmented and targeted, and digital PR professionals will need to create personalized content that speaks to specific groups to be effective.
- The use of AI and automation: While AI and automation can help digital PR professionals to scale their efforts and reach a larger audience, they will also need to be able to use these tools effectively and understand their limitations to avoid negative consequences.
- The importance of data and analytics: Digital PR professionals will need to be able to use data and analytics to measure the impact of their campaigns and make data-driven decisions.
- The need to stay up-to-date: The digital PR industry is constantly evolving, and professionals will need to stay up-to-date with the latest trends, technologies, and best practices to be effective.
- The need to work closely with other teams: Digital PR professionals will need to work closely with other teams, such as SEO, CRM, Data Science and Business Development to achieve overall business objectives.
- The need for ethics and transparency: With the rise of disinformation and fake news, it will be important for digital PR professionals to ensure that their campaigns are ethical and transparent to maintain trust and credibility with their audience.
- The need for crisis management: With the rise of social media and the ability for information to spread quickly, it will be important for digital PR professionals to be prepared to handle crisis situations and mitigate any negative impact on their client’s reputations.
To face the challenges of digital PR in 2023, digital PR professionals can take the following steps:
- Stay up-to-date with the latest trends and technologies: To create and distribute content that stands out and captures the attention of their target audiences, digital PR professionals will need to stay up-to-date with the latest trends and technologies in the Industry.
- Personalize content: To effectively reach and engage with their target audiences, digital PR professionals will need to create personalized content that speaks to specific groups. This will require a deep understanding of the target audience and the ability to create content that resonates with them.
- Use data and analytics: To measure the impact of their campaigns and make data-driven decisions, digital PR professionals will need to be able to use a variety of tools and platforms to track and analyze key metrics, such as website traffic, social media engagement, and media coverage.
- Leverage AI and automation: To scale their efforts and reach a larger audience, digital PR professionals can use AI and automation to analyze data, create content, and distribute it at a faster rate.
- Work closely with other teams: To achieve overall business objectives, digital PR professionals will need to work closely with other teams such as SEO, CRM, Data Science and Business Development.
- Maintain ethics and transparency: To maintain trust and credibility with their audience, digital PR professionals will need to ensure that their campaigns are ethical and transparent.
- Have a crisis management plan: To handle crisis situations and mitigate any negative impact on their clients’ reputation, digital PR professionals will need to have a crisis management plan in place.
- Continuously learn and develop new skills: As the industry is constantly evolving, digital PR professionals will need to continuously learn and develop new skills to stay relevant and effective.
In 2023, digital PR will be more important than ever, and digital PR professionals will need to be skilled at creating and distributing high-quality content, leveraging the latest trends and technologies, and using data and analytics to measure and improve their campaigns. They will also need to work closely with other teams and be versatile to adapt to the ever-changing digital landscape.
Contact us to learn how we can help you develop a better Marketing Strategy for your business.
Credits:
Content: Keshav Bhardwaj
Publisher: Media Value Works
Social Media: Ravish Dhiran
How Lead Generation is different from a Branding exercise
Many marketers need help deciding if they should focus on lead generation or put their effort into brand awareness. The struggle is about balancing the two because your business needs both. Lead generation and branding are like two sides of the same coin, and you cannot ignore one for the other. In fact, for a digital marketing strategy to be successful, both must go hand in hand. They are learning how and when to prioritize what can be a game-changer for the growth of a business.
Let’s first learn what lead generation is and what branding is. When we know these two terminologies, we can better appreciate their differences and significance.
What is Lead Generation?
Lead generation is when a business attracts potential prospects to its website and converts them into leads. These leads eventually become valuable customers. Lead generation is a specific task and targets the opportunity for a defined purpose. The purpose can be to get them to check a particular landing page, sign up for a newsletter, or purchase a product. The success of a lead generation campaign can be measured using defined metrics like – the number of sign-ups or the number of products sold.
What is Branding?
Branding, as the name says, is about increasing awareness about a brand. The focus of a branding campaign is to reach more people and let them know about the brand. Social media ads, promotions at networking events, social media campaigns, etc., are typically used to increase a brand’s reach digitally. The primary aim is not to generate sales but to make people aware of a brand name. Branding helps establish a business as a recognized and trusted name in its niche.
How Lead-Generation Campaigns Differ from Other Types of Marketing Communications
Different from conventional advertising or marketing communications is lead generation. The primary distinction is direct marketing, usually referred to as direct-response marketing communications, in lead creation. “Direct marketing” refers to targeted, measurable marketing tools, strategies, and initiatives motivated by return-on-investment (ROI) concerns. The main distinction is that direct marketing aims to inspire action. Whatever the marketer’s objective is, the action could be anything from a click to a call to a store visit.
Direct marketing is the foundation for today’s successful marketing strategies. It is based on customer information collected, maintained in a database, and used with various analytical and communications tactics. E-commerce, data mining, customer relationship management (CRM), and integrated marketing communications are some strategies. But generating leads for a sales force—whether it be an outside sales resource like a distribution channel partner or representative, an inside sales team, or both—is the main contribution that direct marketing offers to the business marketing equation.
B2B Direct marketing is a vast industry.
Interesting data on the scope and impact of direct marketing in corporate markets is published by the Direct Marketing Association. From The DMA 2010 Statistical Fact Book, have a look at these:
- B2B direct marketing spending in all media channels in 2010 was $74.6 billion.
- The spending growth rate (CAGR) between 2009 and 2014 is expected to be 4.9 per cent for B2B, compared to only 4 per cent for direct consumer marketing spend.
- B2B sales driven by direct marketing in 2010 represented $786 billion.
- Sales growth CAGR from 2009 to 2014 is estimated at 5.4 per cent, compared to 4.9 per cent in consumers.
An estimated 3.9 million people were employed in B-to-B direct marketing in the U.S. in 2009. This is big business in every sense of the word.
In addition to direct-response marketing, lead generation differs from conventional marketing communications in two significant areas. One aspect of lead creation is the balance between quantity and quality. Salespeople are a costly resource for a business, and making them more productive is the role of lead generation. Thus, having a large audience and a high volume is optional. In actuality, fewer, higher-quality leads always outweigh more, lower-quality leads.
Second, lead generation frequently takes place on the ground level. It assists sales, generates field results, and establishes income connections. Lead generation is commonly regarded as a more tactical set of actions than strategic marketing that occurs in corporate communications, brand creation, and public relations and is a part of a field marketing function. Some lead generation professionals feel underappreciated by general marketers who focus on so-called bigger-picture marketing because of their largely tactical role. The B-to-B industry is still debating this issue. But anything that is the primary job of 76 per cent of CMOs deserves a lot of respect.
Two sides of the same coin
You can see that despite their differences, lead generation and branding significantly impact one another. Lead generation comes after effective branding. The brand is strengthened when leads turn into paying clients. Most of the time, combining the two will yield the best results rather than choosing one. It all comes down to applying the proper method at the appropriate moment. Your marketing efforts will be successful if you can pull them off.
Contact us to learn how we can help you develop a better Marketing Strategy for your business.
Credits:
Content: Keshav Bhardwaj
Publisher: Media Value Works
Social Media: Ravish Dhiran
