Crisis management has taken on a new dimension in our interconnected world, where information travels at the speed of light. The digital age has revolutionized how crises unfold, escalate, and resolve, necessitating a dynamic approach combining traditional PR strategies with cutting-edge digital tools. In this blog post, we delve into redefining crisis management in the digital age through a PR lens.
Gone are the days when organizations could control the narrative during a crisis solely through press releases and carefully crafted statements. Today, news breaks on social media platforms and public opinion is shaped by viral posts, trending hashtags, and user-generated content. As a result, crisis management in the digital age demands not just reactive measures but a proactive strategy that harnesses the power of various online channels.
The first step in this redefined approach is real-time monitoring. Social listening tools have become essential in tracking mentions, sentiment shifts, and emerging issues. By closely monitoring online conversations, PR teams can detect potential crises early, allowing for swift response and containment. This digital vigilance enables organizations to get ahead of negative narratives before they gain momentum.
Transparency remains a cornerstone of crisis management, even more so in the digital era. When a crisis erupts, organizations must communicate openly and authentically. Social media provides a direct line of communication with stakeholders, allowing for timely updates, clarifications, and empathetic responses. Such transparency fosters trust and demonstrates a commitment to addressing the issue head-on.
Visual content is another vital tool in the digital crisis management arsenal. Videos, infographics, and images can convey complex information quickly and effectively, humanizing the crisis response. These visuals can be shared across social media platforms, helping organizations to take control of the narrative by engagingly presenting their perspective.
Furthermore, influencer partnerships can play a significant role in redefining crisis management. Leveraging the reach and credibility of influencers can amplify positive messaging and counteract the spread of misinformation. Collaborating with influencers who align with the brand’s values can lend authenticity to the crisis response and resonate with a broader audience.
While the digital age presents challenges, it also offers innovative solutions. Chatbots, for instance, can be integrated into websites and social media platforms to respond instantly to common queries during a crisis. It ensures stakeholders receive timely information and support, even outside regular business hours.
In the digital landscape, the importance of an organized and responsive website cannot be overstated. The website becomes a central hub for accurate and up-to-date information during a crisis. User-friendly interfaces, clear navigation, and prominently displayed crisis-related content enable stakeholders to access vital details without confusion.
The digital age has redefined crisis management, requiring PR professionals to adopt a holistic approach. By combining traditional PR principles with digital strategies, organizations can navigate crises effectively, maintain their reputation, and emerge stronger from challenging situations. In this digital era, crisis management isn’t just about damage control – it’s about seizing the opportunity to engage with stakeholders authentically and showcase resilience in the face of adversity.
In the ever-evolving landscape of public relations (PR), the emergence of digital channels has brought about a paradigm shift in how organizations communicate, engage, and build relationships with their audiences. This digital revolution has transformed how information is disseminated and empowered PR professionals to forge deeper connections and amplify their messages like never before.
Gone are the days when press releases were solely distributed through traditional media outlets. Today, PR practitioners have various powerful digital tools, from social media platforms to blogs, podcasts, webinars, and beyond. This revolution has broadened the reach of PR efforts and enabled direct engagement with target audiences in real time.
One of the most significant advantages of harnessing digital channels for PR lies in their immediacy. With a single click, news and updates can be shared globally within seconds. Social media platforms, in particular, have become the virtual battleground for attention, where brands compete for the fleeting attention of their audiences. The challenge, however, lies in cutting through the noise and delivering content that resonates.
Visual storytelling has emerged as a cornerstone of effective digital PR. Fusing compelling visuals with concise, impactful messaging can captivate audiences and easily convey complex ideas. Platforms like Instagram, TikTok, and YouTube have become PR playgrounds, offering opportunities to share videos, animations, infographics, and live streams that humanize brands and connect on a more personal level.
Furthermore, digital channels have democratized PR, allowing even small businesses and startups to compete on a level playing field with larger corporations. A creative and strategic social media campaign can garner attention and engagement that rival traditional advertising methods at a fraction of the cost. This levelling of the playing field has given rise to innovation and ingenuity, encouraging PR professionals to think outside the box to stand out in the digital crowd.
The shift to digital PR has also emphasized the importance of authenticity and transparency. Audiences today are savvier than ever, and they can quickly detect insincerity or attempts to manipulate perceptions. This has forced brands to embrace open communication and genuine interactions. Social media’s real-time nature demands immediate responses to queries, concerns, and feedback, fostering a sense of trust and community between brands and their followers.
Moreover, the analytics provided by digital platforms offer invaluable insights into PR campaigns’ performance. Metrics like engagement rates, click-through rates, and social media impressions provide quantifiable data to measure success and refine strategies. This data-driven approach enables PR professionals to continuously optimize their efforts and make informed decisions, ensuring that resources are allocated effectively.
The digital revolution has ushered in a new era of PR practices, redefining how organizations communicate with their audiences. The power of digital channels lies in their speed, reach, and engagement potential. The fusion of visuals and compelling narratives, combined with authenticity and transparency, has transformed how brands connect with their stakeholders. As the digital landscape continues to evolve, PR professionals must stay agile, embrace innovation, and adapt strategies to harness the full potential of these digital tools. The journey towards revolutionized PR practices has just begun, promising a future where meaningful connections thrive in the digital realm.
Contact us to learn how we can help you develop a better PR Strategy for your business.
Content: Ravish Dhiran
Publisher: Media Value Works
Social Media: Ravish Dhiran
According to an industry-leading CMO Spend Survey, post-COVID-19, there has been a significant shift in post-pandemic marketing strategies. With a high-level focus on digital marketing, data-driven marketing decision-making is anticipated to increase by 10.1% on average, with most budgets going to social media and digital content, advertising and promotions.
Businesses worldwide are compelled to adjust to the new normal. The pandemic’s effects on customer behaviour and purchase habits forced several companies to change their marketing plans. Businesses must re-evaluate their marketing tactics to stay competitive and spur growth in post-pandemic times. New tools on digital marketing, PR, social media platforms and emerging web 3.0 present various options for brands to influence and engage with new clients and grow their customer base worldwide.
It’s a paradigm shift, and finding new clients via new-age marketing standards is imperative for all categories of businesses.
- Market research
Market research allows businesses to understand better their target audience’s behaviour, tastes, and needs. Companies can use the analytics tools already integrated into social media sites like Twitter and Facebook to determine their target audience’s demographics, interests, and behaviours. This knowledge can assist firms in producing material that appeals to their target market and draws in new clients.
- Utilize digital channels.
Businesses must take advantage of the pandemic’s acceleration of the migration to digital media. Companies must concentrate on digital marketing channels like social media, email marketing, and search engine optimization (SEO) to influence the target audience. Businesses can connect with their customers through digital channels and offer a tailored experience that suits their demands. Companies can establish relationships and build trust with potential clients through social media. Establishing a positive reputation for a business can be facilitated by responding to comments, direct messages, and social media mentions.
- Pay attention to customer retention.
Due to the pandemic, clients are now more loyal. Thus, firms should put more effort into keeping them. Businesses might use loyalty programs, individualized communications, and top-notch customer service. It is less expensive to keep existing clients than to get new ones because doing so guarantees a steady flow of income.
- Readiness for m-Commerce
Businesses must embrace online commerce with increased preferences of users on m-commerce and e-commerce. Companies can use E-commerce platforms to offer their goods and services online, and Marketplaces like Amazon and eBay can provide businesses with a way to expand their audience.
- Make Useful Content
People now consume content differently as a result of the pandemic. Customers seek out beneficial, engaging, and entertaining content that provides value to their lives. Businesses can produce pertinent material that reflects their brand and appeals to their target market. Companies may use content marketing to attract new clients, keep current ones, and position themselves as thought leaders.
- Generate Impact via social responsibility.
Due to the pandemic’s emphasis on its significance, businesses must invest in social responsibility. Companies can participate in social responsibility programmes with their consumers and support causes that reflect their values. Companies can stand out from their rivals and gain the trust and loyalty of their customers by being socially responsible.
Reach me at my email: email@example.com
About the Author: Rachana Chowdhary
Rachana Chowdhary founded an innovative global communications agency – MediaValueWorks, in 2013. She has over 23 years of experience across traditional and digital media, PR, branding and marketing strategies, and strategic content management. A graduate of Mumbai University, she also mentors women entrepreneurs and small and medium businesses.
Global Content and Communications Leader
Forbes Council Member
Founder – MediaValueWorks – Communicate Globally
MVW Network International Pvt Ltd.
Mumbai | New Delhi | Bengaluru | Singapore | San Francisco | Toronto
Brand Consulting, Content & Design, Digital Marketing & Events
Content Publishing across 125 countries in over 45 languages
Member – Public Relations Society of India
Jury – APAC Stevie Awards
Awards and Recognitions –
2022: 100 Most Important Professionals by Reputation Today
2021-22 Woman of Excellence Award – By Indian Achievers’ Forum
2017 Leading Women Entrepreneur of India – World Marketing Federation
2016 Best Marketing Outreach India-Africa – By ASSOCHAM
In 2023, digital PR will become even more critical for businesses and organizations as the world becomes increasingly digitalized. The role of digital PR professionals will involve crafting and disseminating content through various digital channels, such as social media, online news outlets, and industry-specific websites, to shape public perception and build brand awareness. This will include creating and distributing press releases, crafting and publishing thought leadership pieces, and leveraging influencer marketing to reach key audiences.
One of the main challenges digital PR professionals will face in 2023 is the sheer volume of content being produced and distributed online. With so much noise and competition, it will be important for digital PR professionals to be able to create and distribute content that stands out and captures the attention of their target audiences. This will require a deep understanding of the latest trends and technologies and the ability to think creatively and strategically about how to reach and engage different audiences.
Another significant trend likely to continue in 2023 is using data and analytics to measure the impact of digital PR campaigns. Digital PR professionals will be expected to be able to use a variety of tools and platforms to track and analyze key metrics, such as website traffic, social media engagement, and media coverage. Using these tools, digital PR professionals can identify what is working and what isn’t and make data-driven decisions about adjusting their strategy to achieve better results.
In addition to these trends, in 2023, digital PR will also involve working closely with other teams such as SEO, CRM, Data Science and Business Development. SEO will help drive organic traffic and improve the website’s visibility on search engines. CRM will help to manage and maintain customer relationships. Data science will help to analyze data and make data-driven decisions. And business development will help to drive sales and revenue.
In 2023, digital PR professionals will need to be versatile and able to adapt to the ever-changing digital landscape to help their clients succeed. They will also need to be well-versed in the latest technologies and platforms, such as chatbots, virtual reality, and blockchain, to stay ahead of the curve and relevant in a constantly evolving industry.
There are several challenges that digital PR professionals will face in 2023:
- The increasing volume of content: With so much information and content being produced and distributed online, it will be challenging for digital PR professionals to create and distribute content that stands out and captures the attention of their target audiences.
- The need for personalization: Audiences are becoming increasingly segmented and targeted, and digital PR professionals will need to create personalized content that speaks to specific groups to be effective.
- The use of AI and automation: While AI and automation can help digital PR professionals to scale their efforts and reach a larger audience, they will also need to be able to use these tools effectively and understand their limitations to avoid negative consequences.
- The importance of data and analytics: Digital PR professionals will need to be able to use data and analytics to measure the impact of their campaigns and make data-driven decisions.
- The need to stay up-to-date: The digital PR industry is constantly evolving, and professionals will need to stay up-to-date with the latest trends, technologies, and best practices to be effective.
- The need to work closely with other teams: Digital PR professionals will need to work closely with other teams, such as SEO, CRM, Data Science and Business Development to achieve overall business objectives.
- The need for ethics and transparency: With the rise of disinformation and fake news, it will be important for digital PR professionals to ensure that their campaigns are ethical and transparent to maintain trust and credibility with their audience.
- The need for crisis management: With the rise of social media and the ability for information to spread quickly, it will be important for digital PR professionals to be prepared to handle crisis situations and mitigate any negative impact on their client’s reputations.
To face the challenges of digital PR in 2023, digital PR professionals can take the following steps:
- Stay up-to-date with the latest trends and technologies: To create and distribute content that stands out and captures the attention of their target audiences, digital PR professionals will need to stay up-to-date with the latest trends and technologies in the Industry.
- Personalize content: To effectively reach and engage with their target audiences, digital PR professionals will need to create personalized content that speaks to specific groups. This will require a deep understanding of the target audience and the ability to create content that resonates with them.
- Use data and analytics: To measure the impact of their campaigns and make data-driven decisions, digital PR professionals will need to be able to use a variety of tools and platforms to track and analyze key metrics, such as website traffic, social media engagement, and media coverage.
- Leverage AI and automation: To scale their efforts and reach a larger audience, digital PR professionals can use AI and automation to analyze data, create content, and distribute it at a faster rate.
- Work closely with other teams: To achieve overall business objectives, digital PR professionals will need to work closely with other teams such as SEO, CRM, Data Science and Business Development.
- Maintain ethics and transparency: To maintain trust and credibility with their audience, digital PR professionals will need to ensure that their campaigns are ethical and transparent.
- Have a crisis management plan: To handle crisis situations and mitigate any negative impact on their clients’ reputation, digital PR professionals will need to have a crisis management plan in place.
- Continuously learn and develop new skills: As the industry is constantly evolving, digital PR professionals will need to continuously learn and develop new skills to stay relevant and effective.
In 2023, digital PR will be more important than ever, and digital PR professionals will need to be skilled at creating and distributing high-quality content, leveraging the latest trends and technologies, and using data and analytics to measure and improve their campaigns. They will also need to work closely with other teams and be versatile to adapt to the ever-changing digital landscape.
Contact us to learn how we can help you develop a better Marketing Strategy for your business.
Content: Keshav Bhardwaj
Publisher: Media Value Works
Social Media: Ravish Dhiran
Public Relations (PR) is a set of strategic communication used by organizations or individuals to build and sustain relations amongst the target audience and various stakeholders. It envisages creativity, content curation, and reaching out to the target audience with exemplary communication efforts. Due to digitization, industrialization and global disruption, the human behavioral pattern has developed, so public relations’ role and working style has changed multifaceted.
The pandemic and technological trends like the utilization of online media, social media and digital marketing have reinforced the adoption of new-age technology for business development and effectively integrated marketing communication efforts which actively contributed to the transformation and expansion of the public relations industry.
Here are the top 5 notable trends that are reshaping the public relations industry in 2022:
1. Personalized PR Pitching
Communicating with key media with the same set of messages proved to be impotent as every journalist has a different mindset. Personalized pitches to specific journalists or influencers first present an eye-catching idea that is hard to miss. Second, tap directly on their interest to provide precise information in news-worthy content that maximizes the chance of being published by the targeted media outlets. It empowers PR professionals to create instant trust and nourish the relationship with media outlets and professionals who become supportive when pitching in the future.
2. Influencer Marketing
With the increased penetration of online and social media platforms, audiences have begun to trust peers’ recommendations as it generates curiosity regarding products or brands. People find more authenticity in content and recommendation from actual consumers, celebrities or influencers rather than in other forms of promotions and advertising.
Influencer marketing involves endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. They upload sponsored content on their social media platforms like Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, or other online channels.
3. Tailored Content Strategy for the greater outreach
A customized content strategy builds customer loyalty and meets the objectives because it directly meets the target audience and potential customers. Tailored content is all about delivering experiences that speak directly to target customers.
PR professionals must emphasize their content strategy efficiently, ensuring its uniqueness engages and reaches the target audience. Incorporating appropriate keywords and other SEO optimization tactics makes the content visible on initial search pages, increasing search engine rankings. The personalized content strategy supported by data analytics and conclusion from existing campaigns proves a great way to place the client’s brand in the right spots.
4. Leveraging the power of Digital Media
With the news earlier restricted to only the traditional means such as newspapers and magazines, the entry of this new medium transformed the landscape and made information and news available anytime, anywhere.
From online press releases and sharing on social media platforms, the possibilities of digital PR are endless. With Web 3.0, marketing communication horizons are expanding further and brands can extend their presence into the digital world and gain immense publicity across the platforms that their target audience uses.
5. Impact Evaluation
In the Public Relations domain, it’s a challenge to show the impact generated as it is less tangible than other services. All clients want to know the impression created and whether the money, time and efforts that went into a campaign changed consumer behaviour and profit generated.
To prove the campaign’s ROI, meaningful metrics that relate directly to business goals and objectives are required. PR firms can create winning strategies, deploy them through suitable platforms, and create and measure campaign success metrics.
Content: Vaibhav Chandra
Graphics: Shrikant Landge
Publisher: Media Value Works
Social Media: Ravish Dhiran
Public Relations is the blend of art and science which manages the flow of communication among an organization and its target audience to build, manage and sustain its positive reputation. It involves monitoring and evaluating public attitudes and maintaining the mutual relationship. The public could be employees, the financial public (shareholders, financial media, investment and financial analysts), potential customers, government, women, youth and the general public.
Let’s discuss the top 6 functions of the public relations –
1) Target Audience Relations – For any flourishing enterprise, it is imperative to create and maintain a positive relationship with its target audience. Every activity must be seen, and the voice is heard by the target audience for conveying a strong message that says you are all about the common cause.
The public relations department often works closely across departments to achieve good relations through newsletters, magazines, corporate video, writing brochures, and preparing audio-visual materials for training and policy-transmission purposes.
2) Media Relations – Media is considered a crucial target public is requiring deliberate and effective effort. It is a mutually beneficial relationship between journalists and public relations professionals. One of the most significant benefits for journalists is the easy access to story ideas and sources. The public relation department is the one that supplies all information to media persons and organizations. and are responsible for dealing with and maintaining better relations with the media.
3) Crisis Communication – Crisis communication is all about managing media representation and relationships whenever some kind of threat takes place related to an organization’s reputation. People in the public relations department handle the components of a crisis communication plan. They are well versed in designating an official spokesperson, content strategy, and logistics to avert the crisis from happening again. The public relations function entails the development and targeted release of messages, both for the internal and external audience. The spokesperson is trained to manage challenging and hostile questions in a peaceful manner.
4) Lobbying – The Public Relations department comprises highly efficient communication professionals who are well-versed in influencing decisions. Lobbying refers to understanding their clients’ concerns, needs, and interests and using their knowledge of the legislative process to educate key decision-makers. It involves interacting with government officials and legislators to influence government decisions that affect the organization’s functioning.
5) Brand Reputation – The fundamental function of public relations is to manage and influence the brand’s positive perception within the target audience. All brand communication efforts comprise the organization’s core values and mission statement, which is reiterated during the dissemination of the message. The PR team communicates information regarding products to the public through media sources, and this leads to comprehensive awareness regarding products among people in the market and boosts brand value.
PR professionals work closely with the marketing team to make noise regarding the product, reinforcing advertising and promotion campaigns. Such strategies are imperative to uphold any enterprise’s goodness, prosperity, and common welfare facets.
6) Counseling – The Public Relations department is very energetic and active as they embrace themselves with new happening and trends across the market and daily basis. They did research, so they have a good understanding of the target audience and concerned market. This department plays a crucial role in marketing communication efforts and empowers top-level management to make multiple decisions. It keeps them aware of all public matters and provides them suggestions in case of any problem or product mishap.
Content: Vaibhav Chandra
Graphics: Shrikant Landge
Publisher: Media Value Works
Social Media: Ravish Dhiran
Public relations is a significant consideration for any enterprise. How an organization interacts with their target audience and the impression generated directly projects business benefits and goodwill amongst potential customers and the general public.
Public relations is the most productive and deliberate effort to develop a strong brand image. It strategically communicates and represents an individual or an organization to the target audience to influence public perception. Effective Public Relations efforts are crucial for business development, retaining existing customers, and preventing them from turning to rivals.
Technology has multifacetedly empowered every aspect of modern businesses, and no industry has been left untouched. Tech advancements have shaped numerous previously intense and sophisticated tasks much easier and cheaper to complete, and the public relations industry is no exception to tech advancements.
Monitoring the Coverage
All PR efforts go waste if the coverage garnered across media is not monitored. The surveillance of media and coverage has always been challenging aspects of the public relations industry, but it has changed drastically.
Earlier, media monitoring meant checking the local and national press, mainly via newspapers, television news and radio programs, cutting the newspaper clippings or print coverage and sharing it with the client. Today, many data analytics-based media monitoring tools are available to check online coverage by keywords and social media impressions. More crucial is getting a better understanding of what people are saying about a company on social media.
The majority of pr professionals’ time goes into researching and developing effective pr strategies. Research scenarios have changed drastically with the dawn of the internet and search engines. Before the Internet and search engines, pr professionals manually collected information from newspaper clippings, press releases, marketing agencies, magazines, etc.
Today we have most of the information available on just a finger type. Search engines have exceptionally empowered the pr industry to get the research work robust and be one step ahead of competitors.
In the Public Relations industry, showing the impact generated is challenging as these services are less tangible than others. It was challenging to show the results of integrated marketing communications campaigns in the past due to manual and non-precise tracking. But the digital world has finally been armed with tools to help with PR measurement and optimization. Setting a list of such KPIs gathers data and analyses the organization’s performance. Analytical data generated from online media websites and social media sites, including social media mentions such as tagging, tweeting, etc., consumer surveys to scale brand awareness, and other AI and ML-based tools widely used to determine PR reach.
The metrics and analytics support strategy makers to have a holistic view of the bigger picture and the details about the outcomes of campaigns and future approaches to making new strategies more robust and result-oriented.
Holding industry events such as award ceremonies, conferences, seminars, training, skill development workshops, etc., is a thought-provoking effective measure to solidify the organization’s presence and voice as a leading industry personality.
Events are the best place to communicate with the potential audience and customers with a common interest. Developing and nurturing relationships is crucial, which leads to fulfilling objective sets such as business development, goodwill management and creating a customer base.
Introducing your client or spokesperson in-person leaves a long-lasting impression as the public remembers by the face, visuals, event ambience, and integrated communication. After the pandemic’s inception, most events have shifted to online mode, allowing the maximum number of people to join and pr professionals to publicize on a more prominent front.
The impact of Technology on the public relations industry will continue to evolve in future. Implementing data analytics tools, machine learning, and AI have tremendous potential to empower PR professionals to understand better editors, reporters, bloggers, influencers, and analysts.
Media Value Works have embraced technological advancements and provided its clients with effective and impactful public relations campaigns.
Contact us to learn how we can help you develop a better PR strategy for your business.
What is Public Relations(PR)?
Public relations is about managing and publicizing information on behalf of an individual or an organization to the target audience to influence their public perception.
New age Public Relations refers to the omnichannel engagement activities an organization conducts to communicate, engage, and build relations with the target audience. PR encompasses various marketing activities used to promote and protect an organization’s reputation in the eyes of the audience.
Public relations play a significant role in the contemporary era and is considered an essential practice in marketing communication.
Public Relations is a distinguished management function that empowers an organization to establish and sustain bilateral communication with its varied types of publics. PR is one of the most efficacious and deliberate efforts to develop a strong brand image.
Every organization puts plenty of its resources in executing marketing efforts to run the extra mile to develop and generate goodwill with its various publics. The marketing efforts get stitched into a story with a supported PR strategy, making it visible on larger platforms.
Need for Public Relations
Considering the multifaceted competition, enterprises must invest in public relations best practices to help achieve their objective efficiently and effectively. Creating a mutual relationship requires the smooth dissemination of highly crafted messages to the target audience.
PR embraces a scientific methodology and evolves at each organizational level. Deep learning, research, and a fair understanding of marketing, digital, sales, business, technical and sound management knowledge together help churn the right PR strategy for your brand. It has become a prerequisite for every organization to have a robust integrated digital public relations team.
The role and contribution of PR are long-term and strategic. PR needs considerable involvement of the time of the Founder / CEO / Top Management / Board as per organizational structure.
Benefits of Public Relations
In the era of adverse publicity, propaganda and crisis, effective public relations efforts proved to be the opportunity to optimize brand value. They can create mutual understanding between the organization and the target audience. Support from the media and effective campaigns elevate brand credibility while keeping a pleasant and consumer-friendly image. People are also more inclined to pay attention to a message that comes from a neutral source rather than paid advertising.
Public relations empower enterprises to build a robust online presence in a digitally connected world. PR team identifies the best channels and influencers for a company’s message to reach out to the right people. Also, new customers are more likely to find their way to engage with an organization if they have a good reputation.
The unique role of PR agencies in brand value optimization
PR agencies play a far-reaching and influential role in transforming the brand value with their highly integrated communication acumen. PR agencies make it possible by assisting organizations in designing the correct messaging to resonate with their target customers in meaningful ways. In the end, this translates to overall company growth and helps generate higher profits.
Strategic PR Consultants assist clients in crafting the right messages, distributing them to the right audiences, and helping build an ecosystem of trust and credibility, leading the client towards becoming a thought leader in the space of their business.
Content: Vaibhav Chandra, Simran Jain
Infographic: Shrikant Landge
Publisher: Media Value Works
Social Media: Ravish Dhiran
In this ever-changing world, maintaining visibility is a prerequisite for organizations and service providers. The execution of sustaining the organization’s visibility among the public cannot be distorted. There is a vital requirement for organizations to communicate with the public to make them believe they are reliable and according to their goals. The mission of traditional and digital public relations is the same. Both have the same plan to increase brand awareness while also putting up a good message to engage with the target audience.
With the advent of online media, public relations have advanced considerably in the last 10+ years. Simultaneously, Digital marketing has become an increasingly significant component of public relations, and online media usage for communication is also increasing.
Do you want to learn how traditional pr and digital pr is different? Digital pr must indeed be integrated into a larger online marketing strategy, and traditional pr does not.
What do digital public relations offer that traditional public relations do not?
Digital PR aims to integrate public relations with other aspects of your online marketing strategy, such as SEO, lead generation, inbound marketing, etc.
Traditional PR can’t help you with SEO or higher search ranks, to name a few. Digital PR, if done correctly, will improve your organization’s overall online presence.
Digital PR can help you get high-quality backlinks from high-authority websites, create a usable sales funnel with your content, boost the ROI of PPC ads, and make use of all the social media interaction opportunities.
In a nutshell, digital pr allows you to accomplish far more than traditional pr if you do it correctly.
Do the Messages Remain the Same?
With digital pr, the message can be far more effective than traditional pr. When engaging with bloggers and online influencers, a greater emphasis must be given to producing high-quality content on a given topic. A topic that the audience will enjoy while also related to your business.
You must be more creative and relevant with your content creation; otherwise, it is unlikely to be published. Traditional pr is more direct and intended for sales purposes.
What Are the Most Often Used Channels and Tools?
Traditional public relations focus on outlets like the general press, niche printed magazines, television, and radio. On the other hand, digital pr has a plethora of different options. Websites, social media platforms, blogs, influencer campaigns, online news, and video portals.
When comparing traditional and digital pr, there are significant differences in the instruments that must be employed, just as there are substantial differences in the channels available.
To get the most out of digital pr, use keyword research tools, marketing automation software, website research tools, and social media outreach solutions.
Are There Any Differences In-Audience Interaction?
Interactions with the audience in traditional pr are usually one-way. A press release details about a new product or service launch but don’t allow any interaction. Also, you can’t measure accurately whether it is effective or not.
On the other hand, digital pr will typically allow interactions and feedback. Your interaction levels will increase if your content is relevant and have an emotional effect on your target audience.
Final Words- Should you go for traditional pr or digital pr?
A healthy mix of both will surely benefit your business. Budget is also a deciding factor about what pr strategy you want to go with. Typically traditional pr costs you more than digital pr.
What are the advantages of working with us?
Public Relations is a part of deliberate marketing communication efforts, and it is a broad notion that encompasses more than just press releases. To express philanthropy or favorable image of enterprise is accomplished utilizing durable strategic planning, implementation, and assessment. The perception of an organization among its audience matters a lot, leading to an upsurge in business growth.
We at Media Value Works think outside the box and create pr campaigns to help firms gain attention and manage their reputation. Our integrated strategies allow us to identify communication objectives and plan ahead of time for flawless execution. We get to know our clients and their needs before delivering custom communication solutions to businesses worldwide. We examine all aspects of a client’s business, including corporate communications, content creation, digital marketing, publishing, analytics, and so on.
To learn more about how we can help you in your business growth, Contact us
Content: Vaibhav Chandra, Simran Jain
Infographic: Shrikant Landge
Publisher: Media Value Works
Social Media: Ravish Dhiran
MediaValueWorks (MVW) is a leading legal public relations service provider worldwide, with direct admittance to over 1,000,000 journalists across 150 nations. Our Omni-channel media network offers customized conveyance of your stories to media. We strive to make an impact on media with personalized stories of companies that reach the hearts of audiences.
Our Gold Standard PR Workflow includes-
- Key Message Development
- Designated Dissemination
- Compelling Media Relations
Driving public connection organizations in Asia, Media Value Works (MVW) gives vital digitalized PR campaigns to our customers with the most extreme truthfulness and significant help. With the surge of content and publishing industry in an online world, making sure of PR tactics has been more fusion than ever, and making a space for you is what we ensure to deliver.
Structuring and functioning a communications penetration strategy is important while targeting the right audience with effective communications. Our extensive global communications consultancy services and customized media outreach programs have provided and benefitted clients from India, Africa, Latin America, Australia, North America, and Europe with digital and PR campaigns.
Media Value Works has been offering global communications and a unique blend of integrated communications for a decade long and promises to serve advanced and strategic PR moves in the future too says Rachana Chowdhary, Founder, and Director, also the mastermind behind Media Value Works.
Media Value works have served customers of various categories, from Aviation, Information technology, Education, Mobility and Apps, Hospitality, Real Estate, Telecom, Automobile, Healthcare, BioPharma, BFSI, Retail, Packaging, Celebrity, Government, Market Research, and other B2B and B2C companies.
Media Value Works has been recognized as the top 20 fastest-growing companies in 2016. It is also one of the top 5 promising PR agencies in 2015. MVW was awarded the best outreach partner for Africa in 2015. It has also won Best Reality Campaign, a marketing award in 2014.
Media Value Works is bound to offer and commit to its tagline of communicating globally. The legal PR service provider has expert knowledge with its accountable experience of 10+ years and the trust of numerous companies across the globe.