What is Public Relations(PR)?
Public relations is about managing and publicizing information on behalf of an individual or an organization to the target audience to influence their public perception.
New age Public Relations refers to the omnichannel engagement activities an organization conducts to communicate, engage, and build relations with the target audience. PR encompasses various marketing activities used to promote and protect an organization’s reputation in the eyes of the audience.
Public relations play a significant role in the contemporary era and is considered an essential practice in marketing communication.
Public Relations is a distinguished management function that empowers an organization to establish and sustain bilateral communication with its varied types of publics. PR is one of the most efficacious and deliberate efforts to develop a strong brand image.
Every organization puts plenty of its resources in executing marketing efforts to run the extra mile to develop and generate goodwill with its various publics. The marketing efforts get stitched into a story with a supported PR strategy, making it visible on larger platforms.
Need for Public Relations
Considering the multifaceted competition, enterprises must invest in public relations best practices to help achieve their objective efficiently and effectively. Creating a mutual relationship requires the smooth dissemination of highly crafted messages to the target audience.
PR embraces a scientific methodology and evolves at each organizational level. Deep learning, research, and a fair understanding of marketing, digital, sales, business, technical and sound management knowledge together help churn the right PR strategy for your brand. It has become a prerequisite for every organization to have a robust integrated digital public relations team.
The role and contribution of PR are long-term and strategic. PR needs considerable involvement of the time of the Founder / CEO / Top Management / Board as per organizational structure.
Benefits of Public Relations
In the era of adverse publicity, propaganda and crisis, effective public relations efforts proved to be the opportunity to optimize brand value. They can create mutual understanding between the organization and the target audience. Support from the media and effective campaigns elevate brand credibility while keeping a pleasant and consumer-friendly image. People are also more inclined to pay attention to a message that comes from a neutral source rather than paid advertising.
Public relations empower enterprises to build a robust online presence in a digitally connected world. PR team identifies the best channels and influencers for a company’s message to reach out to the right people. Also, new customers are more likely to find their way to engage with an organization if they have a good reputation.
The unique role of PR agencies in brand value optimization
PR agencies play a far-reaching and influential role in transforming the brand value with their highly integrated communication acumen. PR agencies make it possible by assisting organizations in designing the correct messaging to resonate with their target customers in meaningful ways. In the end, this translates to overall company growth and helps generate higher profits.
Strategic PR Consultants assist clients in crafting the right messages, distributing them to the right audiences, and helping build an ecosystem of trust and credibility, leading the client towards becoming a thought leader in the space of their business.
Content: Vaibhav Chandra, Simran Jain
Infographic: Shrikant Landge
Publisher: Media Value Works
Social Media: Ravish Dhiran