+91 99677 97844

 editor@mediavalueworks.com

  • Home
  • About Us
    • About Our Founder
    • Our Expertise
    • Our Team
    • Contact Us
  • Subscription Programs
  • Capabilities
    • Recruitment Marketing
    • PR and Social Media Consulting
    • Content Strategy and Development
    • Digital Marketing and Strategy
    • Market Research and Insights
    • Events, Webinars and Roundtables Meet-ups
    • MVW B2B Lead Generation
  • Global Outreach
    • International Marketing
    • Client Newsroom – Global
    • Client Newsroom – India
  • Blogs
  • Resources
    • PR Resources
    • Research
How to excel in post-pandemic marketing strategies
April 4, 2023by Dr. Rachana ChowdharyMarketing

How to excel in post-pandemic marketing strategies

According to an industry-leading CMO Spend Survey, post-COVID-19, there has been a significant shift in post-pandemic marketing strategies. With a high-level focus on digital marketing, data-driven marketing decision-making is anticipated to increase by 10.1% on average, with most budgets going to social media and digital content, advertising and promotions.

Businesses worldwide are compelled to adjust to the new normal. The pandemic’s effects on customer behaviour and purchase habits forced several companies to change their marketing plans. Businesses must re-evaluate their marketing tactics to stay competitive and spur growth in post-pandemic times. New tools on digital marketing, PR, social media platforms and emerging web 3.0 present various options for brands to influence and engage with new clients and grow their customer base worldwide.

It’s a paradigm shift, and finding new clients via new-age marketing standards is imperative for all categories of businesses.

  1. Market research
    Market research allows businesses to understand better their target audience’s behaviour, tastes, and needs. Companies can use the analytics tools already integrated into social media sites like Twitter and Facebook to determine their target audience’s demographics, interests, and behaviours. This knowledge can assist firms in producing material that appeals to their target market and draws in new clients.
  2. Utilize digital channels.
    Businesses must take advantage of the pandemic’s acceleration of the migration to digital media. Companies must concentrate on digital marketing channels like social media, email marketing, and search engine optimization (SEO) to influence the target audience. Businesses can connect with their customers through digital channels and offer a tailored experience that suits their demands. Companies can establish relationships and build trust with potential clients through social media. Establishing a positive reputation for a business can be facilitated by responding to comments, direct messages, and social media mentions.
  3. Pay attention to customer retention.
    Due to the pandemic, clients are now more loyal. Thus, firms should put more effort into keeping them. Businesses might use loyalty programs, individualized communications, and top-notch customer service. It is less expensive to keep existing clients than to get new ones because doing so guarantees a steady flow of income.

  1. Readiness for m-Commerce
    Businesses must embrace online commerce with increased preferences of users on m-commerce and e-commerce. Companies can use E-commerce platforms to offer their goods and services online, and Marketplaces like Amazon and eBay can provide businesses with a way to expand their audience.
  2. Make Useful Content
    People now consume content differently as a result of the pandemic. Customers seek out beneficial, engaging, and entertaining content that provides value to their lives. Businesses can produce pertinent material that reflects their brand and appeals to their target market. Companies may use content marketing to attract new clients, keep current ones, and position themselves as thought leaders.
  3. Generate Impact via social responsibility.
    Due to the pandemic’s emphasis on its significance, businesses must invest in social responsibility. Companies can participate in social responsibility programmes with their consumers and support causes that reflect their values. Companies can stand out from their rivals and gain the trust and loyalty of their customers by being socially responsible.

    Reach me at my email: rachana@mediavalueworks.com

About the Author: Rachana Chowdhary

Rachana Chowdhary founded an innovative global communications agency – MediaValueWorks, in 2013. She has over 23 years of experience across traditional and digital media, PR, branding and marketing strategies, and strategic content management. A graduate of Mumbai University, she also mentors women entrepreneurs and small and medium businesses.

Rachana Chowdhary
Global Content and Communications Leader
Forbes Council Member

Founder – MediaValueWorks – Communicate Globally

CEO – MVW-MSME Development Centre
Publisher – India-Press-Release.com & InstaaPR
Editor – IndiaTechnologyNews & Bollywoodtimes11

MVW Network International Pvt Ltd.
Mumbai | New Delhi | Bengaluru | Singapore | San Francisco | Toronto
Brand Consulting, Content & Design, Digital Marketing & Events
Content Publishing across 125 countries in over 45 languages
Member – Public Relations Society of India
Jury – APAC Stevie Awards

Awards and Recognitions –

2022: 100 Most Important Professionals by Reputation Today
2021-22 Woman of Excellence Award – By Indian Achievers’ Forum
2017 Leading Women Entrepreneur of India – World Marketing Federation
2016 Best Marketing Outreach India-Africa – By ASSOCHAM

Read More
Share

Archives

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • November 2023
  • October 2023
  • August 2023
  • April 2023
  • March 2023
  • January 2023
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021

Categories

  • Business
  • Marketing
  • Technology
  • Uncategorized

user_logo

I got lucky because I never gave up the search. Are you quitting too soon? Or, are you willing to pursue luck with a vengeance?

       

Categories

  • Business
  • Marketing
  • Technology
  • Uncategorized

Recent Posts

  • MediaValueWorks: 12 Years of Innovation, Influence and Impact
    June 5, 2025
    MediaValueWorks: 12 Years of Innovation, Influence and Impact
  • Why Brands Must Focus on PRO-NEWS Distribution Through MediaValueWorks®
    May 15, 2025
    Why Brands Must Focus on PRO-NEWS Distribution Through MediaValueWorks®
  • The Gold Standard of Global Brand Visibility: Inside MediaValueWorks’ Hybrid PR Outreach Methodology
    April 24, 2025
    The Gold Standard of Global Brand Visibility: Inside MediaValueWorks’ Hybrid PR Outreach Methodology

Popular Requests

Accelya Kale Aviation Industry B2B Brand Brand Awareness branding BrandStrategy Business Owner Client Communication Communication Communication Plans Communicators digital Digital Communications digital economy DigitalPR Digital PR Elitecore Technologies Events Future Global CSR Global PR Global Visibility Hiring HR IndustryInsights Influence Innovation Marketing Strategy Market Research MediaValueWorks MediaValueWorks® Meet-Ups MVW pr PR agency in Delhi PR agency in India PR agency in Mumbai Press Releases Public Relations Subject Matter Expertise Telecom Trademark Webinars WorldVentures

Contacts

+91- 9967797844

editor@mediavalueworks.com

27 H4/701, Moraj Residency, Palm Beach Road, Sanpada, Navi Mumbai - 400705

+91- 99677 97844

editor@mediavalueworks.com

T1/402, The Close North, Nirvana Country,
Sector 50, Gurugram - 122018

About

MediaValueWorks (MVW Network International Pvt Ltd), an ISO 9000-2015 certified agency, incorporated in 2013 in India and MediaValueWorks LLC in the US in 2019, is a leading global PR, Branding, and Reputation Management agency.

Connect With Us

Twitter Facebook-f Linkedin-in

Services

  • PR and Social Media Consulting
  • Content Strategy and Development
  • Digital Marketing and Lead Generation
  • Market Research and Insights
  • Events, Webinars and Roundtables Meet-ups
  • International
  • MVW B2B

Quick Links

  • About Us
  • Our Expertise
  • Terms & Conditions
  • Privacy & Policy
  • Disclaimer
  • Publishers Code of Conduct
  • Code of Conduct MVW Network International Pvt Ltd
  • Blogs
  • Contact Us

Departments

  • India-Press-Release.com
  • IndiaTechnologyNews.in
  • BollywoodTimes11.com
  • MVW-MSME Development Centre
  • InstaaPR.Live

Copyright© 2011 – 2025 MVW Network International Pvt. Ltd. ® | GST No: U22222MH2013PTC244041