Elitecore Technologies – Creating Global Visibility in Telecom
Objective: Establish Elitecore as a global leader in BSS/OSS platforms and Wi-Fi Service Management within the telecom industry, and enhance its brand equity in target markets across APAC, EMEA, North America, and Latin America.
Client: Elitecore Technologies (A Carlyle-Investee Company)
Sector: Telecom & Technology
MVW’s Mandate: MediaValueWorks (MVW) was appointed to lead a global PR and media outreach campaign, focused on:
- Media research and identification of the Top 100 Global Telecom Editors
- Ongoing global press release distribution
- Creating earned media opportunities and media engagement
Strategic Approach:
- Created a database of top-tier telecom & technology editors across 7 global regions
- Personalized media introductions and strategic press pitching
- Developed messaging to highlight product launches, client wins, and partnerships
- Organized media meetings and Q&As at Mobile World Congress (MWC), Barcelona
Implementation Highlights:
- Multi-touchpoint engagement: emailers, personalized calls, interviews
- Custom content strategy based on each announcement’s storytelling potential
- Regular visibility in global telecom media and news wires
- Strategic content used in Elitecore’s email campaigns and social media promotions
Results:
- Penetration into key telecom and tech journals across APAC, MENA, Europe, North America & ANZ
- Coverage in top publications through press releases like:
- Client Win Stories
- Product Announcements
- Strategic Partnerships
- Visibility spike around MWC, with Elitecore gaining editorial traction and leadership positioning at the event
Quantitative Impact:
- Significant increase in journalist engagement and article views within the first 10 days of each release
- Coverage tracked across industry verticals
- Boost in social sharing, page views, and inbound media inquiries
Outcome: MVW’s global PR execution positioned Elitecore Technologies as a preferred telecom solutions provider in a competitive market. Media relations built during the project laid the groundwork for long-term visibility and investor confidence.
Why MVW?
- Proven success with telecom sector campaigns
- Relationships with top-tier technology and telecom editors globally
- Integrated model of content creation, research, pitching, and reporting
PR Report: Download Here
Learn more:
🌐 www.mediavalueworks.com📧 rachana@mediavalueworks.com
About the author: Dr. Rachana Chowdhary
In 2011, Rachana launched an innovative business model with a custom outreach solution that helps customers strengthen their online presence. MediaValueWorks has communicated in over 68+ countries in over 25 foreign languages. She can be reached on: rachana@mediavalueworks.com
