Empowering Global CSR Visibility for WorldVentures
Client: WorldVentures Holdings LLC
Industry: Travel & Direct Selling
Headquarters: Plano, Texas, USA
Challenge:
WorldVentures Foundation, the philanthropic arm of WorldVentures, needed to amplify the visibility of their CSR initiative at the Rose of Charity Orphanage in Africa. Their aim was to enhance international brand goodwill by showcasing their social impact across culturally diverse markets. The campaign required:
- Global visibility across multiple regions and media categories (Travel, Direct Selling, CSR, Entrepreneurship)
- Multilingual outreach in 17 languages
- Targeted regional distribution with cultural localization
MVW Solution: Hybrid PR Methodology
MediaValueWorks (MVW) designed a powerful Hybrid PR Campaign that fused:
- Newswire Distribution: Syndicated content via global platforms like Bloomberg, ACN, and Dow Jones to reach 1.4M+ journalists in 150+ countries
- Localized PR: Human-led outreach to 9,000+ media outlets across North America, Europe, Asia, the Middle East, and the Caribbean
- Multilingual Precision: Translations in 17 languages including Hebrew, Russian, Simplified Chinese, Canadian French, and Greek
- Editorial Optimization: Story angles customized to appeal to each region’s media preferences
Regions Targeted:
- North America: Canada (Ontario, British Columbia)
- Europe: UK, Cyprus, Malta, Greece, Germany, Netherlands, Austria, Hungary, Ireland, Iceland, Russia, Slovenia, Poland, Serbia
- Middle East: Israel
- Asia-Pacific: Malaysia, Singapore, Taiwan, Hong Kong, Australia
- Caribbean: Puerto Rico
Impact & Results:
- 180+ global media placements within 48 hours
- 2M+ impressions from travel, lifestyle, and CSR outlets
- Enhanced SEO visibility with targeted backlinks and keyword coverage
- High client satisfaction: Notable feedback on translation quality and outreach effectiveness
“The Hebrew translation is the best I’ve seen lately. Can we continue with this translator?” – Hadas Sasson-Zitomer, International PR Specialist, WorldVentures
Why MVW?
- ISO 9001:2015 certified process-driven agency
- 25+ languages, 100+ country coverage
- Trusted by Fortune 500s, MSMEs, and impact-driven organizations
Ready to amplify your global impact?
Visit: www.mediavalueworks.com
Email: rachana@mediavalueworks.com
About the author: Dr. Rachana Chowdhary
In 2011, Rachana launched an innovative business model with a custom outreach solution that helps customers strengthen their online presence. MediaValueWorks has communicated in over 68+ countries in over 25 foreign languages. She can be reached on: rachana@mediavalueworks.com
