Trademark 101: What Every Brand or Business Owner Needs to Know
Whether you’re launching a startup, scaling your small business, or creating a new product line, protecting your brand is crucial. One of the most powerful tools for doing that is securing a trademark. But if you’re just starting out, terms like “trademark classification,” “Vienna Code,” or even “™ vs ®” can feel overwhelming.
What is a Trademark?
A trademark is a legally registered sign, design, word, logo, or combination thereof that identifies and distinguishes your brand or business from others in the market. It’s your brand’s signature and identity — think of Apple’s bitten apple or Nike’s swoosh. Trademarks help consumers / users recognize your product or service and also protect your brand reputation from being diluted or copied.
Why is a Trademark Important?
✅ Brand Protection: Prevents others from using a name, logo, or slogan that’s confusingly similar to yours.
✅ Trust Building: Signals legitimacy and consistency to your customers.
✅ Business Asset: Your trademark is intellectual property (IP) that adds value to your company and can even be sold or licensed.
✅ Legal Advantage: Registered trademarks give you legal backing to sue infringers.
How to Get Started With a Trademark?
- Search Before You File:
Use official databases (like India’s IP India portal or the USPTO site in the U.S.) to ensure your mark isn’t already taken. - Understand Classes:
Every trademark falls under a class based on the kind of goods or services it represents. For example, Class 25 is for clothing, and Class 41 is for education and entertainment services. - File an Application:
You can apply online through the government trademark portal of your country. If you’re in India, it’s ipindia.gov.in. - Track Your Application:
Once filed, you can monitor progress, respond to objections, and eventually get your registration certificate.
What is the Vienna Code in Trademark?
If your trademark includes a logo, image, or symbol (also called a figurative mark), it is assigned a Vienna Code. The Vienna Code refers to the Vienna Classification, an international system used to categorize the visual elements of a logo. This system allows examiners and public users to search trademarks that contain similar figurative elements.
Tips for First-Time Trademark Applicants
🔍 Do a thorough search — Names and logos that are too generic or similar to existing trademarks are likely to be rejected.
🧠 Think long-term — Choose a name and design that will grow with your business and stand out.
👨⚖️ Consider professional help — A trademark lawyer or IP consultant can help if your case is complex or you’re filing in multiple countries.
Difference Between ™ and ®
™ (Trademark): You can use this anytime you claim ownership of a brand or name, even if it’s not registered.
® (Registered): You can only use this once your trademark is officially registered by the appropriate government body.
Registering a trademark isn’t just a legal step — it’s a smart business move. It protects your brand, builds customer trust, and helps you scale with confidence. So if you’re serious about your business, don’t delay. Start your trademark journey today and give your brand the legal identity it deserves!
Need help with your trademark strategy or brand protection? Drop a comment or reach out — we’re here to help simplify the complex world of branding and IP..
About the author: Dr. Rachana Chowdhary
In 2011, Rachana launched an innovative business model with a custom outreach solution that helps customers strengthen their online presence. MediaValueWorks has communicated in over 68+ countries in over 25 foreign languages. She can be reached on: rachana@mediavalueworks.com
