Accelya Kale – Building Aviation Industry Trust through Global PR
Objective: Establish Accelya Kale’s leadership in airline financial technology and boost international credibility to support Accelya UK’s strategic acquisition of Accelya Kale.
MVW’s Mandate: MediaValueWorks (MVW) was entrusted with a long-term communications program to elevate Accelya Kale’s visibility in the global aviation sector, targeting decision-makers, investors, and editorial leaders. The plan included:
- Deep research to identify the Top 100 Aviation Media Editors
- Strategic media relations and engagement campaigns
- Regular press releases and thought leadership articles
- Targeted syndication across global aviation, travel, and finance media
- Editorial positioning in international airline journals and trade publications
Campaign Highlight: Press Release Title: Accelya manages critical financial processes for bmi regional
Circuit: Global Aviation & Travel Media
Results:
- Over 50+ global aviation media pickups including:
- AviationPros
- Centre for Aviation
- OAG Aviation
- eGlobal Travel Media
- Incentive Travel UK
- MyDigitalFC, Economic Times, Reuters India, Yahoo! News
- Cumulative Readership: 385 full article reads within 14 days
- Cumulative Headline Impressions: 17,987
- Online Interactions: 22 direct engagements (downloads, shares, link clicks)
Strategic Outcome: MVW’s consistent PR and visibility campaigns helped Accelya Kale:
- Win industry credibility across aviation finance and processing verticals
- Build brand trust that reinforced Accelya UK’s acquisition decision
- Establish Accelya as a thought leader in airline financial automation
Why MVW Delivered:
- Global reach across 100+ countries with localized industry penetration
- Established relationships with aviation and trade editors worldwide
- Robust press tracking and media reporting for stakeholder evaluation
PR Report: Download Here
Learn more:
🌐 www.mediavalueworks.com
📧 rachana@mediavalueworks.com
About the author: Dr. Rachana Chowdhary
In 2011, Rachana launched an innovative business model with a custom outreach solution that helps customers strengthen their online presence. MediaValueWorks has communicated in over 68+ countries in over 25 foreign languages. She can be reached on: rachana@mediavalueworks.com
