How Lead Generation is different from a Branding exercise
Many marketers need help deciding if they should focus on lead generation or put their effort into brand awareness. The struggle is about balancing the two because your business needs both. Lead generation and branding are like...
Top 6 Types of Content Writing in 2022
With the increased penetration of technology and the internet, the content appetite has been amplified drastically. The rise of online media is dramatically altering the ways people consume content on a micro-level, creating a new...
Top 6 functions of the Public Relations
Public Relations is the blend of art and science which manages the flow of communication among an organization and its target audience to build, manage and sustain its positive reputation. It involves monitoring and evaluating...
What is PR and Why is it Important for your Business?
What is Public Relations(PR)?Public relations is about managing and publicizing information on behalf of an individual or an organization to the target audience to influence their public perception.New age Public Relations refers...
