How Lead Generation is different from a Branding exercise
Many marketers need help deciding if they should focus on lead generation or put their effort into brand awareness. The struggle is about balancing the two because your business needs both. Lead generation and branding are like...
Top 5 Trends that are reshaping the Public Relations Industry in 2022
Public Relations (PR) is a set of strategic communication used by organizations or individuals to build and sustain relations amongst the target audience and various stakeholders. It envisages creativity, content curation, and...