Author: Dr. Rachana Chowdhary

MediaValueWorks (MVW) is a leader in Indian PR, with a robust portfolio of campaigns that showcase its deep understanding of India’s complex media landscape. With tailored solutions that range from reputation management to innovative media engagement, MVW empowers brands to amplify their message and establish a strong market presence.

Expertise in Navigating India’s Diverse Media Landscape

India’s media ecosystem is as diverse as its cultural landscape, with each region presenting unique preferences and channels. MVW’s expertise lies in adapting PR strategies to suit regional and linguistic nuances, ensuring that brand messages reach and resonate with targeted audiences across urban and regional markets alike. By leveraging extensive local media connections, MVW guarantees that client campaigns are effectively placed and that messaging aligns with consumer interests.

Proven PR Success Across Sectors

MVW’s portfolio includes successful campaigns for sectors such as technology, healthcare, finance, and consumer goods, illustrating its versatility and industry knowledge. Their strategic PR approaches, which range from product launches to crisis management, have helped numerous brands secure visibility and build credibility in the Indian market. This expertise in handling both proactive and reactive PR needs sets MVW apart as a trusted partner.

A Data-Driven and Results-Oriented approach

By leveraging data-driven insights, MVW tailors each PR campaign to maximize impact. This results-oriented approach enables clients to track their campaign progress and understand the return on investment, making PR measurable and transparent. MVW’s dedication to continuous improvement and adaptability also ensures that clients stay relevant and connected to their audiences.

Elevating Brand Communication across India

For brands aiming to build their reputation and expand reach within India, MVW offers a comprehensive solution that merges market insights with tactical execution. MVW’s approach helps businesses effectively communicate their values and product benefits, creating meaningful connections with Indian consumers and driving brand loyalty.

To learn more about MVW’s Indian PR capabilities and client success stories, please check – https://mediavalueworks.com/client-newsroom-india/

MediaValueWorks (MVW) has strategically positioned itself as a trusted partner to seek tailored communication solutions through events, webinars, and roundtable meet-ups. We aim to understand that the impactful communication goes beyond traditional PR, MVW brings together cutting-edge strategies, skilled execution and deep industry knowledge to create striking, goal oriented and intellectual events.

Expertise in Events and Webinars

From conceptualization to execution, MVW’s expertise in planning and executing high-impact events that align seamlessly with clients’ brand narratives and goals. MVW’s team of professionals manages every detail, ensuring that clients can focus on engaging with their audience without logistical worries. Events are curated to boost brand visibility, showcase thought leadership, and strengthen connections with stakeholders. Leveraging their extensive network, we secures relevant guest speakers, industry influencers, and media representatives to drive meaningful discourse and engagement.

In the digital landscape, webinars are invaluable for thought leadership and audience engagement. MVW’s team crafts webinar experiences that emphasize interaction, relevance, and value for attendees. By focusing on engaging presentations, interactive sessions, and follow-up communications, MVW ensures these webinars create a lasting impression. Their approach to digital event management extends to offering technical support, thereby delivering smooth, professional, and reliable webinars that reflect positively on the client’s brand.

Strategic Roundtable Meet-Ups

Roundtables offer a unique opportunity for open discussion, idea exchange, and networking, particularly for B2B and industry-focused clients. MVW’s roundtable meet-ups are strategically designed to foster intimate, high-value conversations among industry leaders, stakeholders, and key decision-makers. By carefully selecting participants, topics, and moderators, MVW maximizes the impact of these discussions, allowing clients to showcase their expertise and build relationships within their industry.

Each roundtable is meticulously organized to facilitate candid dialogue and forge strong relationships that often extend beyond the event. From healthcare to finance, MVW tailors these sessions to align with industry trends and client goals, enabling participants to discuss critical challenges, share insights, and explore collaborative solutions.

Key Capabilities and Client Benefits

MediaValueWorks’ capabilities encompass a comprehensive range of services designed to meet the evolving needs of modern businesses. Their approach includes:

• Customized Planning: MVW takes the time to understand each client’s unique objectives and audience, creating customized event strategies that resonate.
• End-to-End Management: From selecting venues and managing logistics to coordinating marketing and attendee engagement, MVW offers complete event solutions.
• High-Quality Content Creation: MVW emphasizes content that speaks to the audience’s interests, ensuring value through educational material, industry insights, and engaging formats.
• Data-Driven Insights: Post-event analytics and attendee feedback provide clients with valuable insights into event performance and areas for improvement.

With a track record of successful client partnerships, MVW has demonstrated its ability to elevate brand visibility, foster thought leadership, and cultivate connections through impactful events. Their dedication to understanding each client’s vision and delivering with excellence has positioned MVW as a go-to resource for event-driven communication needs.

For more information on MediaValueWorks’ event capabilities, https://mediavalueworks.com/events-webinars-and-roundtables-meet-ups/

In today’s rapidly evolving marketplace, understanding customer behavior is key to building impactful communication strategies. MediaValueWorks (MVW) excels in providing clients with the tools and insights needed to engage effectively with their target audiences through robust market research and customized communication plans.

In-Depth Market Research with Pragmatic Tools

MVW utilizes a combination of quantitative and qualitative research methods to yield a comprehensive understanding of customer trends, preferences, and behaviors. These techniques are invaluable for clients seeking to deepen their market knowledge, allowing them to make informed, data-driven decisions. MVW’s quantitative methods include structured surveys and data analysis, capturing critical metrics such as purchasing habits, brand perceptions, and demographic insights. These quantitative approaches offer clients a solid statistical foundation, helping them interpret consumer needs and demands.

On the qualitative side, MVW conducts focus groups, interviews, and observational research, which allows for a richer, more nuanced understanding of the factors driving consumer decisions. By focusing on personal insights, motivations, and attitudes, MVW ensures that clients receive a well-rounded view of their market, going beyond numbers to the “why” behind customer actions.

Leveraging Big Data for Enhanced Customer Understanding

Incorporating big data techniques, MVW empowers clients with cutting-edge insights derived from large data sets. Big data not only provides a detailed view of customer behaviors and preferences but also identifies emerging trends. MVW leverages advanced analytics to track real-time shifts in consumer sentiment and predict future market changes, enabling clients to stay one step ahead. Through tools like social listening, web analytics, and behavioral tracking, MVW generates actionable insights that support client innovation and strategic foresight.

Actionable Communication Plans Rooted in Insight

MVW’s approach to communication planning is built on deep market insights and tailored to address specific business objectives. Each communication plan is crafted to reach audiences effectively through optimized messaging and channels, ensuring resonance and engagement. MVW’s communication strategies are grounded in their research findings, which guide everything from content creation to media outreach and customer engagement tactics. For clients seeking to establish or strengthen their market position, MVW’s action-oriented plans provide a clear roadmap. Whether the goal is to build brand awareness, drive product adoption, or enhance reputation, MVW offers communication solutions that are strategic, relevant, and measurable.

In a marketplace where understanding the customer is more critical than ever, MediaValueWorks provides the expertise to help brands engage more meaningfully and adapt to changing market dynamics by leveraging insights-driven communication. Our blend of pragmatic research techniques, big data capabilities, and customized action plans ensures clients can make informed, impactful decisions.

For more on how MVW can elevate your communication strategies, please visit – https://mediavalueworks.com/market-research-and-insights/

MediaValueWorks (MVW) stands as a premier partner for B2B lead generation, offering tailored solutions that drive measurable results for clients seeking to expand their reach and enhance customer acquisition. MVW understands the nuanced needs of B2B marketing and leverages its expertise in targeted communication to deliver high-quality leads aligned with each client’s business objectives.

Expertise in Targeted Communication for Lead Generation

In the competitive B2B landscape, building meaningful connections with potential clients requires precision and strategic outreach. MVW combines industry insights with robust targeting methods to create communication plans that attract and engage qualified leads. From designing impactful content that resonates with decision-makers to identifying ideal channels for engagement, MVW’s approach ensures that clients can maximize their lead generation efforts.

One of MVW’s key capabilities is its focus on data-driven communication strategies. Using advanced analytics, MVW pinpoints potential leads by analyzing relevant data sets, understanding client profiles, and monitoring trends across industries. This targeted approach enables MVW to position its clients as thought leaders, enhancing visibility and credibility within their respective fields.

Comprehensive Lead Generation Strategies

MVW’s lead generation approach encompasses a mix of digital marketing, content marketing, and CRM integration to track and nurture leads effectively. By deploying multi-channel campaigns—such as email outreach, content syndication, and digital advertising—MVW ensures comprehensive coverage that captures the attention of prospects at different stages of the buyer’s journey.

Furthermore, MVW integrates Customer Relationship Management (CRM) tools and Enterprise Resource Planning (ERP) systems to streamline lead tracking, scoring, and engagement. This system allows MVW to monitor lead activity, prioritize high-value opportunities, and deliver timely follow-ups, which significantly increases conversion rates for clients.

Creating a Customer-Centric Approach to B2B Marketing

MediaValueWorks prioritizes a customer-centric model that positions clients as valuable resources for their target audiences. MVW achieves this by creating content and messaging that address common pain points, industry challenges, and solutions in ways that attract genuine interest from prospective leads. By focusing on value and relevance, MVW builds trust with potential clients, positioning its clients as dependable partners in the marketplace.

Proven Success in B2B Lead Generation

MediaValueWorks’ track record in B2B lead generation showcases its capacity to help businesses drive growth through effective communication. From SaaS companies and tech providers to manufacturing and financial services, MVW has delivered tailored campaigns that align with specific business goals and industry demands. Through client success stories and data-backed results, MVW demonstrates the effectiveness of its lead generation strategies, positioning it as a leading force in B2B communication and growth.

For companies looking to enhance their lead generation efforts and connect with valuable prospects, MediaValueWorks offers the tools, insights, and expertise needed to thrive in today’s competitive B2B environment. To learn more about MVW’s B2B lead generation capabilities, Visit:  https://mediavalueworks.com/mvw-b2b-lead-generation-erp-customer-success-stories/

MediaValueWorks (MVW) has established itself as a leading provider of Global PR solutions, helping brands amplify their voices and strengthen their presence in diverse international markets. With a proven track record of successful campaigns spanning the United States, South America, Europe, Asia-Pacific, Africa, and the Middle East, MVW brings unique expertise and a global perspective to brands seeking impactful communication strategies on an international scale.

Expertise in Global PR and Cross-Market Communication

In today’s interconnected world, businesses aiming to expand their reach must navigate varying cultural contexts, local media landscapes, and regional trends. MVW’s experience across multiple continents and markets equips it with the insights needed to develop targeted strategies that resonate with audiences globally. MVW’s ability to adapt messaging for specific regional markets while maintaining brand consistency is a key advantage that many global brands rely on to enhance their communication impact.

Strategic Campaigns Tailored for International Markets

MVW’s approach to global PR combines in-depth research, targeted outreach, and creative execution to engage international media, influencers, and audiences. From launching products to managing reputation and handling crisis communication, MVW offers end-to-end solutions that reflect each client’s unique objectives. Their campaigns go beyond traditional press releases; MVW leverages digital platforms, social media channels, and influencer networks to maximize visibility across multiple touchpoints.

Proven Portfolio and Results

With a successful portfolio of international campaigns, MVW has demonstrated its ability to achieve measurable results for clients seeking to grow their global footprint. The agency has facilitated effective market entries, brand positioning, and reputation-building efforts for a wide range of clients. This success can be attributed to MVW’s commitment to understanding regional markets and crafting bespoke strategies tailored to the goals of each client.

Leveraging MVW for Global Brand Elevation

Brands looking to scale their communication efforts worldwide can benefit significantly from MVW’s global capabilities. From small businesses entering new markets to established players looking to strengthen their international influence, MVW’s services provide a comprehensive solution for reaching audiences across the globe. MVW’s expertise in aligning brand values with culturally relevant messaging helps clients establish trust and foster strong connections with their target audience.

For businesses aiming to elevate their brand’s communication impact on an international stage, MediaValueWorks offers a reliable and effective partnership that drives success.

Learn more about their global PR solutions  – https://mediavalueworks.com/international-pr-campaigns-united-states-south-america-europe-asia-pacific-africa-middle-east/

In recent times, headlines have been awash with tales of generative AI’s marvels, from ChatGPT’s astonishingly conversational abilities to AI-driven service bots revolutionizing customer service. At first glance, these technological advances seem poised to fundamentally alter how businesses engage with customers and employees.

The context within which these tools have emerged is marked by an accelerating digital transformation. Businesses are increasingly seeking innovative methods to enhance interaction, motivated by the justified intuition that positive engagements can significantly impact customer loyalty and employee satisfaction.

Hype vs reality of AI-driven “engagement”

Amid the enthusiasm, several perceptions and myths have taken root. There’s a growing sentiment that these AI tools, by virtue of their smarts, reach, and accessibility, can be the solution to all engagement issues—the one-stop go-to for nurturing relationships and cultivating a motivated workforce. These tools are often seen as human stand-ins, touting unmatched efficiency rather than supplements to human interactions.

The hard reality, however, begs to differ. While AI like ChatGPT can offer immediacy and support, it lacks the nuanced understanding and emotional intelligence inherent to humans. Moreover, these AI systems, particularly large language models (LLMs), face notable limitations. They can replicate or amplify existing biases present in their training data, leading to potentially skewed or potentially alienating interactions.These shortcomings matter profoundly in engaging customers and employees, where empathy and understanding wide-ranging, diverse perspectives are vital.

Engagement, at its core, is about connecting on a personal level, something that AI, with its current capabilities, cannot fully replicate. Businesses that lean heavily on these tools may find customer and employee experiences lacking depth and authenticity, potentially eroding trust and satisfaction over time.

The way forward: AI-human synergy

Therefore, our prescribed way forward is a balanced approach. Businesses should leverage AI to handle routine inquiries and tasks, thereby freeing up human employees to focus on more complex, sensitive, or nuanced interactions. This strategy allows for the efficiency and scalability of AI while preserving the irreplaceable value of human touch in engagement.

Training is also key—for both AI and its human counterparts. AI systems need updates to keep up with evolving dialogs, algorithmic biases, and service expectations. Simultaneously, staff should learn to harness AI—optimizing tool use and improving the quality of personalized engagement.

In essence, while ChatGPT and similar tools are indispensable assets in the modern business toolkit, they should be viewed as enhancers, not replacements, of customer and employee engagement strategies and practices. Merging AI’s strengths with human capabilities is the nuanced path to authentic connection and sustained stakeholder engagements.

About the Author: 

Dr. Rachana Chowdhary is a global marketing and communications specialist enabling Enterprises, SMBs and Start-ups with integrated marketing strategies. She can be reached on: pen2rachana@gmail.com
LinkedIn: Dr. Rachana Chowdhary

Are you an expert in your field or an ambitious solopreneur seeking an ecosystem that fosters your ideas and turns them into reality? Look no further! MediaValueWorks (MVW), an ISO 9001-2015 Certified Digital Communications agency, is inviting talented professionals worldwide to join our global expansion initiative.

About MediaValueWorks

As an award-winning Digital Communications agency, MVW, established in 2013, has served over 5000 clients across 25+ industries. Our remote/hybrid setup supports small to large enterprises and startups in expanding their reach across 125 countries in 45 languages.

We’re seeking a diverse pool of talented professionals, irrespective of age or geography, to collaborate with us. We offer you a trained team, comprehensive solution offerings, and a service dashboard. Your role involves acquiring new customers from your region and providing excellent client servicing.

Why Join MVW Partnership Program?

• Be part of a dynamic, innovative team.
• Engage in challenging and rewarding projects.
• Make a tangible impact on clients’ businesses.
• Access our ecosystems and expert support.
• Enjoy excellent rewards in a clean working environment.
• Long term, practical and sustainable solutions
• Committed and mutual growth
• Innovation as a best practice

Partner Development – Digital Communications Opportunity at MediaValueWorks!

At MediaValueWorks, we’re paving the way for exponential growth. Are you prepared to lead and shape your future in the digital landscape? We’re seeking Partner Development across 100 countries. You should have a flair for closing deals and a passion for technology and digital transformation.

Requirements & Qualifications

• Sales Mastery: Proven track record in deal closure.
• Tech Enthusiast: Passion for cutting-edge technology.
• PR Expertise: 7+ years in Tech PR or Marketing.
• Business Development: Engaging with C-level executives.
• Versatility: Experience in both B2B and B2C domains.
• Results-Oriented: Demonstrable revenue growth.
• Communication Skills: Excellent verbal and written abilities.
• Decentralized Exposure: Advantageous prior experience.

Responsibilities

• Sales Leadership: Generate and seal high-value deals.
• Metrics-Driven Approach: Enhance lead generation strategies.
• Strategic Collaboration: Craft compelling business proposals.

Compensation & Benefits

• Commission-Based Start: Transition to base salary within 90 days.
• Potential Compensation: $300000+ incentives.
• Flexibility: Remote work arrangements available.
• Supportive Environment: Grow in a nurturing atmosphere.
• Work-Life Balance: Maintain a quality work-life equilibrium.
• Health Benefits: Comprehensive medical, dental, and vision plans.
• Time Off: Generous vacation, sick time, and holiday PTO.

Ready to Dive In?

Take charge of unparalleled opportunities. Join us at MVW and be an essential part of our remarkable journey! Apply now at editor@mediavalueworks.com by sending your resume and a cover letter showcasing your resources, experience, and ability to close deals in the tech PR space.

#digitalcommunications #businessdevelopment #hiring #PRleadership

Learn more about the Founder here

If you’re ready to embark on an exciting journey with us, Apply Today!

#cocreators #marketinginventors #digitalcommunications #hiring

The convergence of public relations (PR) and social media has given rise to a powerful synergy that is reshaping the way businesses communicate and engage with their target audiences. Gone are the days when PR was solely about press releases and traditional media. Now, it’s all about hashtags, trending topics, and the art of turning social media buzz into headlines.

The Role of Social Media in Modern PR

Social media platforms have become an integral part of our daily lives. Whether scrolling through Facebook, tweeting on Twitter, or sharing stories on Instagram, people are constantly connected and engaged with these platforms. PR agencies have recognized the immense potential of social media as a tool for shaping public perception and building brand reputation.

Leveraging Hashtags for PR Success

Hashtags have become a cornerstone of social media communication. They enable PR professionals to tap into trending conversations and insert their brand into relevant discussions. Hashtags can help PR agencies amplify their message, increase visibility, and connect with a broader audience.

For instance, during a product launch or a major event, a well-crafted hashtag campaign can create excitement and anticipation among the target audience. PR agencies can use these hashtags to generate buzz, encourage user-generated content, and track the reach and engagement of their campaigns.

Real-Time Engagement and Crisis Management

One of the most significant advantages of social media in PR is engaging with the audience in real time. When a crisis arises, PR professionals can swiftly respond, address concerns, and provide accurate information to mitigate the damage. Social media allows instant communication, invaluable in managing a crisis and protecting a brand’s reputation.

Measuring the Impact of Social Media PR Efforts

In the realm of traditional PR, measuring the impact of a campaign was often a challenging and imprecise task. Social media, on the other hand, provides a wealth of data and analytics that can help PR agencies assess the effectiveness of their efforts. Metrics such as reach, engagement, likes, shares, and comments offer valuable insights into audience behaviour and sentiment.

By analyzing these metrics, PR professionals can refine their strategies, identify what works and what doesn’t, and make data-driven decisions to optimize their PR campaigns. This data-driven approach enables PR agencies to demonstrate their ROI to clients more effectively.

Building Relationships and Influencer Collaborations

Social media has also opened up new avenues for building relationships and collaborations. PR agencies can identify and partner with influencers who align with their client’s brand values and target audience. These influencers can help amplify messages and reach a broader, more engaged audience.

In today’s ever-evolving news cycle, the fusion of PR and social media is not just a trend; it’s the key to staying relevant and making a powerful impact in modern communications. By embracing the agility and adaptability of social media, PR agencies will ensure their client’s messages stand out and thrive in the digital age.

~ Board is always open to explore Ideas and Collaborations

In the dynamic landscape of modern business, where innovation and adaptability are the keys to success, the role of a creative pre-sales executive has evolved into a pivotal force driving growth, fostering collaborations, and igniting fresh ideas. Often considered the bridge between a company’s creative vision and its strategic objectives, these executives play a crucial role in not only securing deals but also shaping the trajectory of the entire organization. In this blog, we explore how a creative pre-sales executive can serve as the fulcrum of business growth through innovative ideas and strategic collaborations.

1. Ideation and Innovation:

A creative pre-sales executive is not limited to merely pitching products or services; they are catalysts of innovation. By deeply understanding the needs of potential clients and combining it with creative thinking, they can tailor solutions that align perfectly with clients’ objectives. Their ability to think outside the box can open new avenues for the business, creating offerings that stand out in a competitive market.

2. Collaborative Problem Solving:

In the complex landscape of B2B interactions, a creative pre-sales executive acts as a collaborative problem solver. They don’t just push solutions; they engage in meaningful conversations with clients, dissecting challenges, and co-creating strategies. By collaborating closely with different teams within the organization, they bring forth multi-disciplinary perspectives that result in comprehensive and effective solutions.

3. Nurturing Relationships:

Building strong client relationships is an art, and creative pre-sales executives excel in this aspect. By actively listening, empathizing, and demonstrating genuine interest, they forge connections that go beyond transactional exchanges. These relationships not only result in successful deals but also foster long-term partnerships that contribute to sustained business growth.

4. Cross-Functional Synergy:

Creative pre-sales executives are natural connectors. They interact with various departments, from marketing and product development to finance and operations. This unique position allows them to identify opportunities for collaboration and synergy. By facilitating cross-functional dialogue, they ensure that the company’s creative vision is seamlessly integrated into its overall strategy.

5. Thought Leadership:

In today’s knowledge-driven economy, businesses value thought leadership. A creative pre-sales executive, armed with industry insights and trends, can position themselves as trusted advisors to clients. This enhances the business’s reputation and opens doors for innovative collaborations and partnerships that drive growth.

6. Pioneering Adaptability:

Business landscapes are constantly evolving, and a creative pre-sales executive possesses the adaptability needed to stay ahead. By embracing change and proactively seeking new approaches, they can help the organization pivot swiftly in response to market shifts, ensuring sustained growth even in uncertain times.

In essence, the creative pre-sales executive is more than a salesperson; they are strategic thinkers, collaborators, and innovators who infuse fresh ideas and foster partnerships that fuel business growth. By serving as the fulcrum between creativity and strategy, they balance the scales of innovation and profitability, ensuring that the business flourishes in an ever-changing world. As companies recognize the immense potential of these professionals, the role of the creative pre-sales executive is set to become an indispensable asset in the pursuit of lasting success.

According to an industry-leading CMO Spend Survey, post-COVID-19, there has been a significant shift in post-pandemic marketing strategies. With a high-level focus on digital marketing, data-driven marketing decision-making is anticipated to increase by 10.1% on average, with most budgets going to social media and digital content, advertising and promotions.

Businesses worldwide are compelled to adjust to the new normal. The pandemic’s effects on customer behaviour and purchase habits forced several companies to change their marketing plans. Businesses must re-evaluate their marketing tactics to stay competitive and spur growth in post-pandemic times. New tools on digital marketing, PR, social media platforms and emerging web 3.0 present various options for brands to influence and engage with new clients and grow their customer base worldwide.

It’s a paradigm shift, and finding new clients via new-age marketing standards is imperative for all categories of businesses.

1. Market research
   Market research allows businesses to understand better their target audience’s behaviour, tastes, and needs. Companies can use the analytics tools already integrated into social media sites like Twitter and Facebook to determine their target audience’s demographics, interests, and behaviours. This knowledge can assist firms in producing material that appeals to their target market and draws in new clients.
2. Utilize digital channels.
   Businesses must take advantage of the pandemic’s acceleration of the migration to digital media. Companies must concentrate on digital marketing channels like social media, email marketing, and search engine optimization (SEO) to influence the target audience. Businesses can connect with their customers through digital channels and offer a tailored experience that suits their demands. Companies can establish relationships and build trust with potential clients through social media. Establishing a positive reputation for a business can be facilitated by responding to comments, direct messages, and social media mentions.
3. Pay attention to customer retention.
   Due to the pandemic, clients are now more loyal. Thus, firms should put more effort into keeping them. Businesses might use loyalty programs, individualized communications, and top-notch customer service. It is less expensive to keep existing clients than to get new ones because doing so guarantees a steady flow of income.

1. Readiness for m-Commerce
   Businesses must embrace online commerce with increased preferences of users on m-commerce and e-commerce. Companies can use E-commerce platforms to offer their goods and services online, and Marketplaces like Amazon and eBay can provide businesses with a way to expand their audience.
2. Make Useful Content
   People now consume content differently as a result of the pandemic. Customers seek out beneficial, engaging, and entertaining content that provides value to their lives. Businesses can produce pertinent material that reflects their brand and appeals to their target market. Companies may use content marketing to attract new clients, keep current ones, and position themselves as thought leaders.
3. Generate Impact via social responsibility.
   Due to the pandemic’s emphasis on its significance, businesses must invest in social responsibility. Companies can participate in social responsibility programmes with their consumers and support causes that reflect their values. Companies can stand out from their rivals and gain the trust and loyalty of their customers by being socially responsible.

   Reach me at my email: rachana@mediavalueworks.com

About the Author: Rachana Chowdhary

Rachana Chowdhary founded an innovative global communications agency – MediaValueWorks, in 2013. She has over 23 years of experience across traditional and digital media, PR, branding and marketing strategies, and strategic content management. A graduate of Mumbai University, she also mentors women entrepreneurs and small and medium businesses.

Rachana Chowdhary
Global Content and Communications Leader
Forbes Council Member

Founder – MediaValueWorks – Communicate Globally

CEO – MVW-MSME Development Centre
Publisher – India-Press-Release.com & InstaaPR
Editor – IndiaTechnologyNews & Bollywoodtimes11

MVW Network International Pvt Ltd.
Mumbai | New Delhi | Bengaluru | Singapore | San Francisco | Toronto
Brand Consulting, Content & Design, Digital Marketing & Events
Content Publishing across 125 countries in over 45 languages
Member – Public Relations Society of India
Jury – APAC Stevie Awards

Awards and Recognitions –

2022: 100 Most Important Professionals by Reputation Today
2021-22 Woman of Excellence Award – By Indian Achievers’ Forum
2017 Leading Women Entrepreneur of India – World Marketing Federation
2016 Best Marketing Outreach India-Africa – By ASSOCHAM